Ibnlive.

com Presents Beijing Olympic Games

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 General Olympic Facts

Statistics

- 10,500 athletes (approx)

- 35 Sports
- 302 medals awarded over 18 days
- 202 national Olympics committees
- 37 competition sites
- 21,500 journalists and amongst them 16,500
radio & TV staff (approx)

« The 2004 Games raised 2.1 billion of

viewers in 160 countries & territories amassed
13.1 billion viewer hours »

(CIO, Athens Olympics)

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Beijing Olympics 2008
 Beijing Olympic Intro

Beijing Olympic Games

<Games of the XXIX Olympiad>
8th- 24th August 2008

Slogan : “One World, One Dream”

« 同一个世界 同一个梦想   »

Mascots : The five Fuwas

Emblem : The Dancing Beijing ‘ 京’

Centerpiece : Beijing National Stadium

(Bird Nest)

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Beijing Olympics 2008
 About us…

Ibnlive.com
Innovation is at the heart of our News product range.
• The fastest growing portal that provides you news & news+ with
“interactivity” & which is embarked on the principles of “Inclusive
Journalism”
• A portal that unleashes an era of true cross media convergence with
Podcasts & live streaming with “definitive content”
• A portal that gives “instant” updates on the latest happenings the world
over with an Indian Perspective.
• In the cluttered cyberspace where news is a commodity, the website will
bring in interactivity, transparency, goodwill and trust in the
newsgathering process.
• Current Statistics : IBNLive currently has a user base of 3.3 Mn
Unique
Users and delivers 63 Mn Page Views per month
Avg. Time Spent on the site is 11:35 min
Avg. New Visitors on the site 21.18%
- Traffic Ratio of RI:NRI is 60:40
- M/F above 20 yrs with high spending power.
- Sec A, A+ and B+ category.
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Beijing Olympics 2008
 Our Coverage Plan

• Text coverage
IBNLive.com STRENGTHS
Real-time basis info throughout the event:
results, comments and reactions from across the world  Highly Interactive and the Most
Technologically advanced news site in
India.
Now until early 2008  IBNlive.com was recently named the best
Indian News site by PC World and
- China’s preparations IndianTelevision.com Awards.
- Venues, Organization, Calendar
Current Statistics :
- Reviews of the past Games
- Star players’ profiles  IBNLive currently has a user base of 3.3
 
Mn Unique Users and delivers 63 Mn
Page Views per month
“Wrong target :   Avg. Time Spent on the site is 11:35 min
Defending gold medalist Before each competition day
 Avg. New Visitors on the site 21.18%
shooter Matthew - Preview of the next day’s action – Traffic Ratio of RI:NRI is 60:40
Emmons was on target – M/F above 20 yrs with high spending
for a second Olympic title power.
when in the last stages – Sec A, A+ and B+ category.
of the final the American On each competition day
mistakenly shot at his - 20- 30* stories every day, Interactivity :
rival's target, and ended
in a deflating 8th full results, podiums
 Approx 550 letter to the editor every day.
position”  Over 1000 comments per day.
* including results  More that 250 comments on Blog posts
alone.
Quote of the day  E-mails received on special investigations
and India Talks: average of 300 per day.
Important/catchy phrase that made an impact
on the day associated with an illustration.
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Beijing Olympics 2008
 Our Coverage Plan

• Photo coverage
Captured in real-time by award-winning photographers and simultaneously uploaded

Full & Real-time production

- We have tied up with more than 50 photographers on-site.
- The best of 500 - 1000 photos produced each day will be
uploaded on the site during competition.

• Beijing Direct
“ Acquiring contents through the CNN-IBN team on-site for day-to-day coverage”

- Over 25 videos during the event in Web Format:

- Duration : 1min30 – 2 min

- Contents: Magazines, side bars, “around the competition.” news…

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Beijing Olympics 2008
 Our Coverage Plan

• Print graphics: News at a glance

Sport by sport

- In-depth illustrated explanation of selected sports

   
Venues

- Presentation of all major sites

Other topics

- Medals table, security, events around

Olympics etc

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Beijing Olympics 2008
 Our Coverage Plan

Biographies of the players = A window to the past & present

- More than 100 biographies of the legendary players

- 100 rising stars of the Olympics

Ticker
Instant information about gold medallists & rankings

- Calendar: Events for the day

- Results in real-time

Full Live Results Feed in XML

All the contents & results available in XML format
All the results at the end of each event
- Intermediate results
- Records
- Podiums Sponsors’ logo

- Medals table
- Statistics Live results

- Collective sports: results at the end of each period

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Beijing Olympics 2008
 Tentative Microsite Site Layout

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Beijing Olympics 2008
 Iblive.com Beijing Olympic Products

Property Cost

Presenting Sponsorship Rs. 2,200,000

Co-Sponsorship Rs. 1,200,000

Associate Sponsorship Rs. 750,000

Associate Sponsorship Rs.750,000

Associate Sponsorship Rs. 750,000

Photo Gallery Rs. 400,000

Videos Rs.400,000

Points Table Rs. 300,000

Opinion Poll Rs. 250,000

Olympic Ticker Rs.250,000

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Beijing Olympics 2008
 Offer to BSNL

Presenting Sponsorship of IBNLive’s Coverage of the Olympics

• Taking up the Presenting Sponsorship will ensure the following:-

– BSNL will be the most dominant brand on IBNLive during its coverage of Olympics 2008.
– Thus it BSNL be the Top of Mind Brand for the users of IBNLive.
– BSNL will have very prominent fixed branding of 728x90 across all pages of IBNLive’s Olympic coverage. These
pages will generate more than 8 Mn page views during the above period.
– All these positions can be made clickable thus making it easier for the sponsor to lead the user to the desired
location.
• Apart from the above, various services offered by BSNL will be promoted on IBNLive through
the following ROS Ad Inventories.
• We can also have the BSNL tune being played at the start of each Olympic VIDEO.
Ad tools Creative Specifications Ad Sizes Impressions CPM Rate Sponsor Rate Sponsor Cost
Banners 468 x 60 12Kb 2,000,000 125 100 200,000
Real Estate 300 x 100 15Kb 1,500,000 175 140 210,000
Sky Scrapers 160 x 600 15Kb 1,000,000 150 125 125,000
MPU 300 x 250 20Kb 750,000 200 160 120,000
Monstor Banner 300 x 600 25Kb 550,000 250 175 96,250
Site captures 400x 300 20Kb 750,000 275 200 150,000
Fixed Position* 728 x 90 18Kb 9,000,000 NA 150 1,350,000
Total 15,550,000 2,251,250
* Impressions from the fixed Positions or the PV’s are hard coded and are not served by the 3 party servers.
rd

The reporting of the same will be done at the end of each series.
• Cost - INR 2,200,000 for the above

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This Property has been offered to BSNL and will be made open to other Sponsors after the 10 th of May,’08.
 Offer to BSNL

Associate Sponsorship of IBNLive’s Coverage of the Olympics

• Taking up the Associate Sponsorship will ensure the following:-

– XYZ will be one of the dominant brands on IBNLive during its coverage of Olympics 2008.
– Thus being the Top of Mind Brand for the users of IBNLive.
– XYZ will have very prominent fixed branding of 728x90 across all pages of IBNLive’s Olympic coverage. These
pages will generate more than 8 Mn page views during the above period.
– All these positions can be made clickable thus making it easier for the sponsor to lead the user to the desired
location.
• Apart from the above, various services offered by BSNL will be promoted on IBNLive through
the following ROS Ad Inventories.
• We can also have the BSNL tune being played at the start of each Olympic VIDEO.
Ad tools Creative Specifications Ad Sizes Impressions CPM Rate Sponsor Rate Sponsor Cost
Banners 468 x 60 12Kb 2,000,000 125 100 200,000
Real Estate 300 x 100 15Kb 1,500,000 175 140 210,000
Sky Scrapers 160 x 600 15Kb 1,000,000 150 125 125,000
MPU 300 x 250 20Kb 750,000 200 160 120,000
Monstor Banner 300 x 600 25Kb 550,000 250 175 96,250
Site captures 400x 300 20Kb 750,000 275 200 150,000
Fixed Position* 728 x 90 18Kb 9,000,000 NA 150 1,350,000
Total 15,550,000 2,251,250
* Impressions from the fixed Positions or the PV’s are hard coded and are not served by the 3 party servers.
rd

The reporting of the same will be done at the end of each series.
• Cost - INR 2,200,000 for the above

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This Property has been offered to BSNL and will be made open to other Sponsors after the 10 th of May,’08.
 Contact Information

Team IBNLive

East – Som Dutta Mazumder - 981031213812

West – Mitul Sangani - 9819829821 ; Anand Mohan - 9867689859
North – Raja Suprabhat Biswas - 9810845595 ; Aarooshi - 9810884860
South – V. Venkateswaran - 9845268172 ; Hemanth - 9841355629

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