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  • Cross Platform Broadcast and Digital Media Production, Programming and Asset Management

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    Majd Mrika
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    The document discusses how digital media and new media technologies are transforming broadcast and content production and distribution. It notes that by 2012, consumers will spend as much time consuming digital media as sleeping, with less than half of that time spent through traditional broadcasting. It outlines how major web outlets like Google and YouTube are becoming important distribution platforms and discusses trends like user-generated content on social networks, mobile TV, multiplatform content production, and 3D entertainment. New technologies allow for global, on-demand access to vast libraries of content across multiple devices.

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    The document discusses how digital media and new media technologies are transforming broadcast and content production and distribution. It notes that by 2012, consumers will spend as much time consuming digital media as sleeping, with less than half of that time spent through traditional broadcasting. It outlines how major web outlets like Google and YouTube are becoming important distribution platforms and discusses trends like user-generated content on social networks, mobile TV, multiplatform content production, and 3D entertainment. New technologies allow for global, on-demand access to vast libraries of content across multiple devices.

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    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
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    20 views48 pages

    Cross Platform Broadcast and Digital Media Production, Programming and Asset Management

    Uploaded by

    Majd Mrika
    The document discusses how digital media and new media technologies are transforming broadcast and content production and distribution. It notes that by 2012, consumers will spend as much time consuming digital media as sleeping, with less than half of that time spent through traditional broadcasting. It outlines how major web outlets like Google and YouTube are becoming important distribution platforms and discusses trends like user-generated content on social networks, mobile TV, multiplatform content production, and 3D entertainment. New technologies allow for global, on-demand access to vast libraries of content across multiple devices.

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 48

    Cross Platform Broadcast and

    Digital Media Production,


    Programming and Asset
    Management

    Ken Adelson
    Senior Vice President, Production
    Planning and Operations, NBA Entertainment
    New Media Revolution
    1991 – Birth of the Internet
    New Language!
    FTP, IP, HTTP, HTML, LAN’s,
    WAN’s, SAN’s
    Best of Breed
    Impact of New Media and Web
    Networks
    The Future
    By 2012 the average US consumer will
    spend as much time consuming as they
    do sleeping?
     
    Less than ½ of those hours will be
    through tradition passive broadcasting.
    Top Global Web Outlets:

    □ Yahoo □ MySpace
    □ Google □ Wikipedia
    □ YouTube □ Facebook
    □ Windows Live □ Blogger
    □ MSN □ Yahoo China
    Social Networking
    Worldwide Dedicated Sports Web
    Sites
    □ Soccer 17,000
    □ Equestrian 10,000
    □ U.S. Football and Basketball 6,000 each
    NCAA March Madness Live
    Streaming – 40 million users
    Inexpensive Production Technology
    Euro 2008 Soccer
    US – Over 8,300 Broadcast and
    Web Networks
    Security!
    Next Generation of the Internet
     
    Global Environment for
    Networking Investigations
    Mobile TV
     
    2 Billion Dollar Industry by 2012
    NAB Multi-Platform Production
    44 thousands hours of programming
    distributed internationally to over 200 countries in over
    40 languages

    Global New Media Impact on NBA.com


    - Over 6 million visits per day
    - Over 1.5 million video streams viewed per day
    - 10 International Destinations
    Digital Media Management
    Library on line
    Desktop viewing and editing
    Direct transfer of material to web
    encoders
    3D
    Merchandising
    Entertainment
    Olympics
    The Summer Olympics – NBC
    Video Programming
    2008 - 3,600 hours of multi platform programming –
    web, mobile, Video on Demand
    2004 – 1,219 mostly broadcast
    1996 – 172 hours
    44 venues
    25 live streams available
    Good Luck!

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