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  • APMP13 Assignment1 Template

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    Adith Nair
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    APMP13 Assignment1 Template (1)

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    5 views2 pages

    APMP13 Assignment1 Template

    Uploaded by

    Adith Nair

    Copyright:

    © All Rights Reserved
    Download as PPT, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    FACTS: Facts Presented in the Case

    Strength Weakness
    Vth largest internet services company & Ist to Low Customer loyalty | Highly fragmented market
    About WebTel :- US Video Game Market:-
    offer complete entertainment solutions that
    1. 5th largest US Internet Service Player $7 Bln 2011 , World market grew by about 16% to a total of became an industry norm.
    2. Prominent in Texas & Surrounding States $70 Bln by 2015
    3. First in Bundling Internet, TV & Phone
    Service Internet Offering incl Narrow & broadband to residential &
    commercial customers 2010 - this sector has $39.5 Bln & Opportunities Threat
    Revenue WebTel (2010) :- Market has grown 3.9% annually since 2005, 2014 a projected Engage women gamers with 10 million female Highly competitive market | Rivals having similar
    1. Total Revenue $8.5 Bln, gamers ages 18 to 24, families with more than aims | Low switching cost, high customer churn,
    market value shall be $41.9 Bln ( decelerate by 1.5%)
    2. Broad band & Telephony $5.7 Bln (2/3) $75,000 in annual income and the entire resistance to usage-based pricing, threats of new
    3. Entertainment- $2.8 Bln gaming community with holistic gaming and entrants and substitutes.
    entertainment solutions to generate revenue.
    Build brand image and loyalty.

    INFERENCES / INSIGHTS: about consumer Needs and Motivations

    SOLUTIONS: Products / Services that address the Inference / Insight

    SUBSCRIPTION|
    LOYALTY PROGRAM
    Assignment Task: Read the case “Gaming the Gamers”. Identify meaningful solutions
    that the firm may provide towards reaching its marketing / business goals. Process to be
    followed:
    •Compare the three segments (Solitary gamer, Genre gamer, Multiplayer gamer) for which
    extensive data is provided in the case and its exhibits. 
    •State relevant facts in the template provided - not all facts, but those that are relevant. 
    •State one or more insights that you've arrived at from the facts that you've listed (insights
    are based on consumer needs and motivations)
    •List solution(s) that the firm can provide that would meaningfully address consumer needs
    and motivations - this may be for one or more of the three segments.

    •The length of the submission is One (01) slide only (as given in the template).

    Assignment1: Gaming the Gamers

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