The process of conducting research :

on the business environment within which the

organization operates &

on the organization itself

in order to formulate a strategy.

On an average, individuals now have 8 careers
in their working lives.

It used to take 7-14 years for ½ of a worker’s

skills to be outdated. But today it only takes 3
years for 50% of our skills to be outdated.
 Global competition
 Technological advances
 Decreasing product life cycles
 Multiple communication channels
 Expectation of instant/24hr availability
 Change from manual to cerebral skills
 Virtual elimination of jobs for life
Define WHAT YOU WANT YOUR BUSINESS TO BE
 What do most of us do?

1. Explain in vague, long sentences

2. Try to be a ‘JACK- of all trades’&

not be tied to one area.

Trying to be all things to all people can result in not being anything to anyone.
 UNIQUE SELLING
PROPOSITION

SWOT ANALYSIS

KEY RESULT AREAS

OBJECTIVES
 It is defined as:

 a picture of future greatness

 a definition of core values &

 a lighthouse towards the frontier.

 It must:

 Make a sense to others

 Stretch your imagination
 Give an ‘Aha’ effect
 Describe the ground area of what you are
about
 Describe the future as you want it to be
 Reasonably precise
 provide a general direction to your consulting
business
 To guide your decision-making

 Provide a yard-stick to keep you on track

 Provide an inspiration in achieving your goals

 ORACLE: To enable the Information Age
thro’
network computing.

 RAYCHEM: To win the respect of our

customers around the world by being a leader
in delivering innovative solutions.
 A Mission Statement communicates the
vision by considering several critical
variables:

 What is that the Organization wants to do ?

 Who is the Organization’s customers ?
 What are our values ?
 What profit do we need to make ?
 A man was passing a worksite & saw 3
bricklayers.
He approached the 1st Bricklayer & asked:

WHAT ARE YOU DOING ?

The man answered :”MAKING A LIVING”

He asked the 2nd the same question & he answered :

“ LAYING BRICKS “
He asked the 3rd Bricklayer the same question & he answered :

“ BUILDING A CATHEDRAL “
It enables you to feel as though you are building a
CATHEDRAL;
Not just making a living or laying bricks