Hotel and Catering Services

Strategies
 1. Set Marketing
Goals
For catering businesses, exposure is key. Calculate how much
you currently make per week, on average. Go back as far as
possible to get an accurate picture. Then set both long and short
term income goals. As long as you keep them realistic, these
goals should help guide your plan.
 Find Your Target Audience
Everyone likes food, right? While that’s mostly true, a
catering business has to be cautious when it comes to how
they spend their marketing budget. Trying to attract
anyone and everyone with your marketing is a sure fire
way to waste your precious resources.
 Determine Your Competitive
Advantage
It’s no secret that the competition is fierce in the food
industry. But how you choose to define your business will
go a long way towards creating your catering marketing
plan.
 Consider Local Marketing
Small business owners should always consider the
customers they can appeal to in their very own
neighborhoods. When referring to local marketing, we
mean both digital and offline campaigns
 Refresh Your Catering Brand
If your catering business has been around for awhile it
might be time to take another look at your brand. Your
overall image might have leaned on certain messaging in
the past. But now that your catering business has grown
and improved, your branding should follow suit.
 Establish a Marketing Budget
For caterers and other small business owners, it’s a tough
call. Your marketing budget has to include what you
spend on day-to-day advertising (like paid social media
posts) as well as long term campaigns.
Thank you for
listening:-)