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Evaluating Multicultural Communication

Critical reading involves carefully analyzing texts and images to evaluate arguments and understand purpose, message, and intended audience. It looks beyond surface meaning to examine how information is conveyed. An important goal is to evaluate not just what is said, but how it is said and for what reason. References provide additional resources on purposive communication, multilingual contexts, and 21st century communication skills.

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dhjoanne6irish6orono
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40 views5 pages

Evaluating Multicultural Communication

Critical reading involves carefully analyzing texts and images to evaluate arguments and understand purpose, message, and intended audience. It looks beyond surface meaning to examine how information is conveyed. An important goal is to evaluate not just what is said, but how it is said and for what reason. References provide additional resources on purposive communication, multilingual contexts, and 21st century communication skills.

Uploaded by

dhjoanne6irish6orono
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Evaluating Communication

Evaluation of Texts and Images in Multicultural


Contexts
Intended Learning Outcomes
A. Evaluate messages/ images of various kinds of authentic texts reflecting diverse cultures:
regional, Asian, western, etc.

1. Differentiate multimodal texts


2. Exhibit awareness of audience and context in presenting ideas through oral, audio-
visual, or web-based presentations in local and global setting using proper register
Critical Reading
Critical reading enables readers to go beyond understanding a text and to evaluate the arguments in the
text.

Critical reading is close, attentive reading that actively questions, analyzes, and evaluates a written
work

The goal of critical reading is to examine not only what message is conveyed but also how the
message is conveyed as well as its purpose, target audience, and other ways of presenting it.
For the qualities of a critical reader and the guide questions in evaluating
texts and images, please refer to the PDF files uploaded on teams.
References
Madrunio, Marilu R.& Martin, Isabel P. (2018). Purposive Communication Using English in
Multilingual [Link] City: C & E Publishing

Suarez, Cecilia A.,(2018), Purposive Communication in English, Manila: ADM Press


Barrot, J. S. (2018b). Purposive Communication in the 21st Century. Van Haren Publishing.

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