Evaluating Communication

Evaluation of Texts and Images in Multicultural

Contexts
Intended Learning Outcomes
A. Evaluate messages/ images of various kinds of authentic texts reflecting diverse cultures:
regional, Asian, western, etc.

1. Differentiate multimodal texts

2. Exhibit awareness of audience and context in presenting ideas through oral, audio-
visual, or web-based presentations in local and global setting using proper register
Critical Reading
Critical reading enables readers to go beyond understanding a text and to evaluate the arguments in the
text.

Critical reading is close, attentive reading that actively questions, analyzes, and evaluates a written
work

The goal of critical reading is to examine not only what message is conveyed but also how the
message is conveyed as well as its purpose, target audience, and other ways of presenting it.
For the qualities of a critical reader and the guide questions in evaluating
texts and images, please refer to the PDF files uploaded on teams.
References
Madrunio, Marilu R.& Martin, Isabel P. (2018). Purposive Communication Using English in
Multilingual Contexts.Quezon City: C & E Publishing

Suarez, Cecilia A.,(2018), Purposive Communication in English, Manila: ADM Press

Barrot, J. S. (2018b). Purposive Communication in the 21st Century. Van Haren Publishing.