VODAFONE

BLACK LAUNCH
21 FEB
2022
 INTRODUCING VODAFONE
BLACK AT AN EXCLUSIVE
VIP EVENT.
OGILVY

The ask to the agency is to introduce Vodafone Black at an

exclusive VIP event and drive sign-ups (lead generation) from
those special invitees there and then.
It is our understanding that Black will only be available for sign-up at
the event, and hence it is highly exclusive.
The chance to sign-up is available to all at the event but it is not free,
however it does come with a number of unique benefits.
 GLOBAL.
PERSONAL.
SECURE.
OGILVY

Aside from being highly exclusive, Black also comes with a number of
unique benefits:

> Shield security feature - the world’s most advanced security solution.
> Premium customer care line.
> Access to/availability of branded Tesla vehicle.
> Unlimited national minutes and SMS.
> Unlimited social and entertainment data.
> 400 international minutes and 60 data (GB).
> Ability to take your home tariff abroad.
 VODAFONE
SHIELD.
OGILVY

Highly impressive unique feature only available with Black.

See deeper. Investigate faster. Protect privacy. Create peace of mind.

Vodafone Shield is the world’s most advanced security solution. For the
first time ever, you can get premium grade cyber detection and reporting;
a feature previously only ever available to Fortune 500 CEOs and
corporations.
Reporting is so detailed that you are able to pinpoint the exact time and
location of present and past attacks, so that action can be taken
immediately protecting your privacy and maintaining your peace of mind.
 WHAT YOU WILL SEE TODAY.
WHAT’S IN THE PIPELINE.
WHAT WE NEED TO DISCUSS.
What we will share today:
OGILVY
> Overall look and feel for
Black.
> SIM card packaging.
> How the look and feel
appears across other event
assets.
What’s in the pipeline:
> Background graphics and
overall design style for
speech.
> Short filler background video
to play on the screen for those
‘in-between’ moments.
What we need to discuss:
> RED KV for the corporate 5
event - understanding of the
role of this and how it might be
used in the event. Plus any
other requirements for RED?
Where we were
 DE-BRIEF

New creative direction which is premium, sophisticated and talking to the VIP audience at corporate event.

Copy to be with Vodafone tone of voice and simple targeted to the niche audience at the event and not using jargons.

Premium and Elite are the names of our Red tariffs so to avoid them. Venta Black name can be used or changed.
OGILVY

8
Sim card iconography is dated and unappealing

We are a digital brand and see ourselves Radically Different, Radically Simple and Radically digital.

Not using a lot of living patterns in the creative.

Agency to look at the reference shared for inspiration

The Adaptation
We started looking at other
ways in with the campaign
but decided to go back to
the drawing board…
New Creative Proposal
With only a limited number of people that
will have access to Venta Black - 300 to be
exact – the campaign and its launch should
be more than just a visual.
 It should go live as a super-personalized,
hyper-experiential connection to each person at
every touch point.
Venta Black was designed with VIPs at its soul.
It's not a product offering.
It’s a lifestyle.
It’s an upgrade.
It’s the one thing you didn’t know you needed.
It’s…
It’s an offering that you will get to experience
from the very first moment YOU arrive
at the event
1 SMART SMS

As guests arrive at the event, they

will receive a personalised smart
SMS that introduces them to
Venta Black, with a clickthrough
to the website for sign ups and
additional information.
2 MEMBERSHIP CARD

Our membership card design will be

created similarly to the reference on the
right, but using premium paper stock and
our Venta Black design language, to
elevate its look and feel. When pulling the
sleeve out, the text on the outer sleeve will
alternate between the English and Arabic
logos, revealing a final design with the
words "Just For You" printed inside.
Finally, the guest will be able to pull out
their Venta Black membership card
enclosed inside.
2 MEMBERSHIP CARD

Our membership card design will be

created similarly to the reference on the
right, but using premium paper stock and
our Venta Black design language, to
elevate its look and feel. When pulling the
sleeve out, the text on the outer sleeve will
alternate between the English and Arabic
logos, revealing a final design with the
words "Just For You" printed inside.
Finally, the guest will be able to pull out
their Venta Black membership card
enclosed inside.
3.1 EVENT WALLS

Whilst the guests are walking around

the event, they will notice different
messages
on the walls (Shield, Global, Personal
etc.), along with
a QR code. Once scanned, they
will see a video of the specific
product, showcasing the features
and benefits of the product.
3.2 EVENT WALLS

Whilst the guests are walking around

the event, they will notice different
messages
on the walls (Shield, Global, Personal
etc.), along with
a QR code. Once scanned, they
will see a video of the specific
product, showcasing the features
and benefits of the product.
4 INTRO SCREEN

At the start of the event, there will be a

looped animation of the Venta Black
logo morphing from English to Arabic
and back again.
5 SPEECH SCREEN

Whilst the CEO is giving his speech,

an animatic that briefly highlights
Venta Black, the key features and who
it’s made for will play on the screen
behind him.
Every person at the events’ name will
appear on the screen.
6 TESLA DRIVE

In the weeks after the event, each guest

will be driven in branded Venta Black
Teslas. In each Tesla, there will be a
personalized gift and letter for each guest,
thanking them specifically for attending
the event and welcoming them to the Venta
Black Family.
7 SIM CARD DELIVERY

Once they have signed up, we will

hand deliver their bespoke sim cards
to them.
8 SIGN-UP REMINDER

Enjoy the one-time-only offering of Venta Black. Gain access to

advanced security, unlimited calls, 60GB data per month, access
to Netflix, Amazon Prime and so much more. All of this, just for
you.

If they have not yet signed up for Venta

Black, we can target a personalized
post for them on
their social platforms reminding
them of this one-time-only offering.
9 IN-COUNTRY VALUE

After the sign-up drive, we will target

the guests with our Give Back with
Black program.
A program launched to fund up-and-
coming local talents and heroes. By
signing up to our program, each guest
will have the opportunity to give back
and lift
up their own community, in a true
Together We Can initiative.
An Overview
OVERVIEW
Campaign Timeline
OGILVY
TIMELINES

37
Thank You