COMMERCE PROJECT

Name : Namira Suhail

Class : xii
Roll no : 19
Stream : Commerce
 ACKNOWLEDGEMENT
I would like to express my special thanks of gratitude
to my Principal Sister Maria Monica and my
commerce teacher Sir Lalit Jain who gave me the
golden opportunity to do this wonderful project of
commerce on “ MARKETING MANAGEMENT “.
I came across many new things while doing this
project .
Secondly I would life to thank my parents and friends
who helped me a lot in finalizing my project within
the limited time frame.
 COMPANY
IT ALL BEGINS
WITH A SINGLE
DAIRY DROP… 3500 +
COMPANY RETAIL
SINCE
1970 HATSUN OUTLET
20
FOUNDER:R.G PROCESSING
CHANDRAMOGAN AGRO PLANTS
PRODUCT
10000 34
7.15 LITERS OF
HATSUN MILK LAKH FARMERS MILK
BANKS ENROLLED
PRODUCED
EVERYDAY
MY PRODUCT
 INTRODUCTION
Arun Icecreams is probably the most well known Hatsun brand.
When other ice cream brands opened parlours exclusively in the
city, Arun decided to take to suburban and even rural areas, leading
the ice cream into the hearts of millions.
Arun caters to different people with different tastes with a whole
range of ice cream bars exclusively for kids and novel ice cream
flavours like indian sweets.
The brand also consistently introduces new flavours every season,
just to make sure customers have something fresh to look forward to
every time they walk in to an Arun Icecreams parlour.
 PRODUCT
“A treat for kids and adults alike”.
 Product range : It has high range of product with unique and
different seasonal flavour even
 Shape and design : Arun ice creams are quiet attractive with their
shape and varient colours and flavour.
 Quality of the product : Arun’s priority is it’s product’s quality and
use their own dairy products for ice creams .
 Branding: Arun is an Indian ice cream company brand own by
Hatsun Argo product, Tamil Nadu.
 Packaging : It has different types of packaging like cups, tubs and
wrappers and use rigid dry ice refrigrators to store them .
 Labelling: The labelling of the product comprises of the details
regarding the product with respective percentage of ingredient use in
Price