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METAVERSE

Elena Ropi, Karolina Kawa, Jungsoo Shim, Sandrine Fodjo


Table of Contents
01 What? •

What is Metaverse?
The Virtual Economy of Metaverse
NFT.

02 Where? •

Marketing.
Education.

03 Who? • Largest Investment Companies such


as: Microsoft, Google, Meta, etc.

04 How? • Effects on Business.


WHAT IS METAVERSE?
Metaverse is the virtual
universe which merges
physical reality with digital
virtuality. It is based on the
union of different aspects of
technology such as:
Virtual Reality (VR) &
Augmented Reality (AR).

Meta – beyond verse- universe


The Virtual Economy of Metaverse
NFT

NFT, or non-fungible taken, has a critical role


in building the virtual economy of Metaverse.

• Proof of identity
• DeFi( decentralized finance)
• GameFi( game finance)
• Builiding tje infrastructure for
UGC( User-generated content)
• Interoperability
FASHION
• The need to express yourself (55%)

• Willingness to have news from the


fashion industry (45%)

• Intention to use tokens in social media


(33%).
EDUCATION
Largest Investment Companies

MicroSoft Meta Google Shopify


Microsoft-backed VR capabilities AR with metaverse An E-commerce
games and within the platform
software within the Metaverse
metaverse
10 billion 39 million unknown
70 billion
Largest Investment Companies

BUD Animoca Brands Anipen


User generated Digital rights Deep learning-
metaverse In the Metaverse based metaverse
Platform with AR, XR, AI

36.8 million 75.32 million 12 million


Effect on businesses
Challenges will appear early and often

The need to invest will grow

Blockchain and cryptocurrency will become necessities


References:
• Mystakidis, S. Metaverse. Encyclopedia 2022, 2, 486-497. https://doi.org/10.3390/encyclopedia2010031
• https://uigstudio.com/insights/metaverse-nft-virtual-economy
• https://www.dlahandlu.pl/detal-hurt/wiadomosci/moda-odpowiada-za-10-proc-globalnej-emisji-co2-metaverse-rozwiaze-proble
my,112627.html
• https://dziennikpolski24.pl/marki-modowe-promuja-swoja-odziez-w-metaverse-przekonaj-sie-co-mozna-zobaczyc-w-wirtualnym
-swiecie/ar/c6-16950683
• https://cointelegraph.com/news/the-first-ever-metaverse-fashion-week-digital-fashion-is-here-to-stay
• https://onix-systems.com/blog/implementing-virtual-reality-in-medicine-and-medical-training
• https://skywell.software/blog/impact-of-metaverse-on-education/
• https://4real.pl/n/metaverse-czyli-nowy-wymiar-marketingu
• https://www.entrepreneur.com/money-finance/what-you-need-to-know-about-how-the-metaverse-will-affect/415480
• https://blockchainmagazine.net/top-10-largest-investments-in-the-metaverse-world-in-2022/
• https://www.makeuseof.com/companies-investing-in-metaverse/
• https://nftevening.com/animoca-brands-is-backing-a-2022-decentralized-metaverse-boom/
• https://www.youtube.com/watch?v=uVEALvpoiMQ&t=8s

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