Nike’s Digital

Transformation
into Metaverse

Semester Presentation
Table of Content 01 What is Nike’s Company

Nike’s Digital
02 Transformation into
metaverse
03 Nike’s Challenges

04 Metaverse Virtual store

05 Impact of Metaverse on Nike

06 Nike’s Vs other
Companies
07 Future Recommendations
What is Nike’s Company
Introduction
 Origin
Key line Founder Origin Trademark

NI-KEY is Bill Originally SWOOSH

the winged Bowerman started as LOGO &
goddess of & Phil Blue Ribbon "Just do it“
victory. Knight. Sports.

In 1972
changed the
name as
NIKE.
Nike’s History:

Nike, Inc. is a multinational corporation that was founded in 1964 by Bill Bowerman and Phil
Knight.

It began as a small company selling shoes out of the back of a car, but it has since grown into
one of the world's most recognized brands, producing a wide range of athletic footwear,
apparel, and accessories.

Today, Nike is headquartered in Beaverton, Oregon, and has over 76,700 employees
worldwide.
 Logo of Nike

Nike is the Goddess of Victory, the ancient Greek

«Νίκη της Σαμοθράκης».

The wings support the athletic nature of the

product – the company logo is a stylised wing – in
that they stand for great god given perhaps speed
and agility.
 Products:
•Athletic footwear (running, basketball, training, etc.)
•Apparel (sports bras, shorts, pants, tops, etc.)
•Accessories (bags, hats, socks, etc.)
•Equipment (basketballs, soccer balls, training gear, etc.)
Product
and Services:
•Nike Training Club app (personalized workout plans and
Services coaching)
•Nike Run Club app (tracking and coaching for running)
•Nike by You (customizable footwear and apparel)
•Nike Membership (exclusive offers, early access to
products, etc.)
•Nike Expert Sessions (virtual coaching sessions with Nike
experts)
 Nike’s Digital
Transformation with
Metaverse
Nike’s Integration with metaverse
Nike has entered the metaverse through partnerships with
virtual worlds such as Roblox and Animal Crossing.

Nike has created its own virtual store within

these metaverse platforms, allowing customers
to browse and purchase products within the
virtual world.
 Challenges Face
By Nike’s
Metaverse
Transformations
Challenge No 1
One of the main challenges is ensuring
that the virtual experience matches the
physical experience. Customers expect
the same level of comfort and fit when
trying on shoes and apparel virtually as
they do in real life.

Challenge No 2
Ensuring that the virtual experience is
accessible to everyone. Not everyone
has access to high-quality internet or
devices capable of running virtual reality
software. Nike must ensure that its
metaverse transformation is inclusive
and accessible to all customers.
Nike’s Digital Transformation into Metaverse

Try Products

Rapid Evolving Customize Products

Digital Twins Revolutionize

Infographic of Nike’s Transformation

Metaverse Increased Competitive Customer Digital

Integration Sales advantage profiles Innovations
Metaverse Nike Virtual Stores:
Nike has created virtual stores on
Digital platforms like Roblox and Fortnite,
where customers can enter and browse
products in a 3D virtual environment.
Transformation Nike Fit AR:
Nike has integrated augmented reality (AR) into
their app to help customers find the perfect fit for
01
their shoes. Customers can scan their feet using the
app and get precise measurements to find the right
Virtual Events:
size. 04
Nike has hosted virtual events on platforms
like TikTok and Twitch, where users can
participate in challenges and win exclusive
Nike products.. 03
Customized Avatars:
Nike has allowed users to create
customized avatars that can be used in
virtual environments, such as in Roblox or
Fortnite. These avatars can wear Nike
02
products and accessories, allowing users to
express their style in the virtual world. NFTs: 05
Nike has explored the use of non-fungible tokens (NFTs) on
blockchain platforms to create unique digital collectibles
and virtual goods that can be bought and traded by
customers in the metaverse..
Nike’s Digital Impact and
Future
Metaverse Nike’s Virtual Store
Customer Experience
Nike's virtual stores provide an immersive shopping
experience for customers, allowing them to explore
and interact with products in a 3D environment.

Customize Avatars

customers can customize their virtual avatars to try

on and preview Nike products, allowing them to see
how items look and fit before making a purchase.

Customer Experience
Nike's virtual stores also offer exclusive digital
merchandise and items that can only be obtained
through the metaverse, creating a sense of
exclusivity and uniqueness for customers.
Nike’s Virtual Store tour
 Impact of Metaverse on Nike’s
Increased brand awareness: New marketing opportunities and Innovative
partnerships:
By establishing a presence in metaverse, Nike can
Metaverse offers new marketing channels and
reach a wider audience and create more
advertising opportunities that Nike can leverage to
engagement with their brand.
reach their target audience.
By partnering with platforms like Roblox, Nike
Unique and immersive experiences: can tap into a new ecosystem of developers and
creators, leading to innovative collaborations and
Metaverse provides an opportunity for Nike to product offerings.
create unique and immersive experiences for their
customers that cannot be replicated in the physical
world..
Future-proofing the business:
Increased sales:
By embracing metaverse, Nike is positioning itself
By creating virtual versions of their products and for the future of retail and staying ahead of the
offering them for sale within metaverse, Nike can curve in terms of digital innovation.
generate additional revenue streams and increase
sales.
Nike’s Metaverse Vs
Other Companies

Firstly, Nike's focus on creating a digital twin of its

products is unique and innovative. This allows
customers to have a more realistic and engaging
experience when trying out shoes and apparel
virtually..

Secondly, Nike's metaverse transformation is not just

about selling products but also about creating a
community and engaging with customers.
 Future of Nike’s Metaverse
Virtual Showrooms
Nike may create virtual showrooms where
customers can explore the entire range of Nike
products in a highly immersive and interactive 01
environment. Customers can virtually try on
Augmented Reality Integration
different products, view them from all angles, and
make informed purchase decisions Nike could enhance the real-world shopping
experience by integrating augmented reality
02 (AR) features into their mobile app or smart
glasses. Customers could use AR to virtually
Virtual Training and Coaching
try on shoes, see product information, and
Nike could leverage the metaverse to offer virtual access personalized recommendations based
training and coaching sessions. Customers can on their preferences.
participate in virtual fitness classes, receive
personalized coaching from professional athletes,
Metaverse Exclusive Collaborations
and track their performance using wearable
technology integrated with the metaverse.
03 Nike might collaborate with metaverse
platforms, game developers, and virtual
influencers to create exclusive digital
Social Community collaborations and limited-edition virtual
products. These collaborations could
Nike might build a vibrant social community
within the metaverse where customers can
04 generate excitement, drive customer

connect with like-minded individuals, share their

05 engagement, and attract a new audience to
the Nike brand.
fitness achievements, and participate in virtual
challenges and events. This would foster a sense
of belonging and encourage engagement with the
Nike brand.
 Criticisms
Nike's digital innovation has been noteworthy, although some criticisms exist. Users have
expressed concerns about Nike's user experience, citing difficulty in navigating their digital
interfaces compared to competitors like Adidas. Additionally, the level of personalization
offered by Nike falls short of what some customers expect, unlike companies like New
Balance.

Integration between Nike's digital platforms has also been a point of dissatisfaction for
some users, contrasting with the seamless experiences provided by companies like Peloton.

However, Nike's strengths lie in its extensive digital ecosystem, partnerships with leading
technology companies, and data-driven approach. These factors contribute to Nike's
competitive advantage, enabling them to deliver comprehensive digital experiences and
make informed decisions based on user data. Improving user experience, enhancing
personalization, and improving platform integration will further strengthen Nike's digital
innovation efforts.
 Criticisms
Here are a few criticisms of Nike's digital innovation in comparison to other companies:
1. User Experience
2. Personalization
3. Integration

Despite these criticisms, Nike's digital innovation efforts do have certain strengths that set
them apart from other companies:

1. Nike's Digital Ecosystem

2. Cutting-Edge Partnerships
3. Data-Driven Approach
 Name: Salman Khan
Program: MA in Management Information Systems
Any Questions
Student Number: 22247094
Thanks Job Status: Associate Lecturer In International
Islamic University Islamabad, Pak