The 4Ps : PRICE: the monetary sum demanded, received, or set aside for a certain purpose

Organizational Factors :It is

essential that the marketing mix be Pricing method
employed to maintain product
pricing at a constant level, within a COST ORIENTED:
certain range.
Pricing that takes into
account both costs and
profits is typical for most Commodity products
Marketing Mix : Most businesses companies use this
have a two-tiered pricing structure, companies. This idea can
Few pricing methods are approach. The idea is to
with upper management determining also be broken down into the simpler. Add a percentage undercut competitors and
the pricing range and policies and categories of target return, to the product's production make up the difference in
lower management settling on a cost-plus, and markup. A cost. Though simple, it only volume. It's useful for
final price. works for physical objects. selling generic Coke but
profit margin can be created
Demand: How price sensitive a not SaaS or subscription
market is for a given good or service by setting prices at a markup companies.
is a factor in setting prices. over the costs of production
.
Competition: Competitive pricing is
MARKET ORIENTED COST PLUS PRICING
PRICING ECONOMY PRICING
necessary, but at no cost to product
integrity. The pricing in a The market and research in STRATEGIES
PRICE SKIMMING DYNAMIC PRICING
monopolistic market are always the related areas help to
same, no matter who is selling the determine the costs of Price skimming involves
product or service.
products. The prices of setting prices as high as Some sectors allow
goods are determined by the market will allow and continual pricing changes
(marsdd.com, 2022) then lowering them. to reflect demand.
how much consumers
Skimming the market and Subscription and SaaS
Reference believe they are worth. It lowering prices to reach businesses can't do this
Farooq, U. (2019) Marketing mix price - investigates the everyone is the objective. It since clients anticipate
pricing in 4PS of marketing, Marketing
Tutor. Available at:
expenditures incurred during works with the appropriate monthly or annual charges.
production and marketing, in stuff, but be careful.
https://www.marketingtutor.net/marketing-
mix-pricing/ (Accessed: November 28, addition to analyzing the
2022).
product's quality.
Marketing mix: Pricing strategy & product
positioning (2022) MaRS Startup Toolkit.
Available at:
https://learn.marsdd.com/article/your-tech-
product-pricing-and-product-positioning-in-
the-marketing-mix/ (Accessed: November
28, 2022). (Farooq, 2019)
RESEARCH POSTER PRESENTATION TEMPLATE © 2019

www.PosterPresentations.com