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  • MM Grp3 CADBURY

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    NIKAM PRANITA GORAKHNATH
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    The document provides information about Cadbury, including its founding in 1824 in Birmingham, England. It discusses Cadbury's product extensions, global reach across over 40 countries, and largest markets including the UK, Australia, India, and China. Cadbury is currently owned by Mondelēz International and has nearly 1 million Facebook fans. Its revenue in 2020 was $9.6 billion globally and $34 million in India.

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    The document provides information about Cadbury, including its founding in 1824 in Birmingham, England. It discusses Cadbury's product extensions, global reach across over 40 countries, and largest markets including the UK, Australia, India, and China. Cadbury is currently owned by Mondelēz International and has nearly 1 million Facebook fans. Its revenue in 2020 was $9.6 billion globally and $34 million in India.

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    © All Rights Reserved
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    14 views13 pages

    MM Grp3 CADBURY

    Uploaded by

    NIKAM PRANITA GORAKHNATH
    The document provides information about Cadbury, including its founding in 1824 in Birmingham, England. It discusses Cadbury's product extensions, global reach across over 40 countries, and largest markets including the UK, Australia, India, and China. Cadbury is currently owned by Mondelēz International and has nearly 1 million Facebook fans. Its revenue in 2020 was $9.6 billion globally and $34 million in India.

    Copyright:

    © All Rights Reserved
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    of 13

    C AD B UR

    Y Group #3, Section-A

    Muskan Agarwal - ABM18055


    Abhinav Jain - PGP37002
    Anahita Garg - PGP37012
    Mahika Sapra - PGP37033
    Pranita Nikam - PGP37037
    Shashank Sonal - PGP37049
    Sindhu Srinath - PGP37051
    Arpan Mondal - PHD22032
    ABOUT CADBURY
    Birth Product Extensions
    1824 – when John Cadbury opens a grocer’s
    Cadbury Dairy Milk Silk Mousee(2021), Cadbury
    shop at 93 Bull Street, Birmingham. Among
    Dairy Milk with Oreo in Mint and Strawberry(2020),
    other things, he sold cocoa and drinking
    Cadbury Chocobakes Choc Layered CakeDairy Milk
    chocolate, which he prepared himself using a
    Spready(2019)
    pestle and mortar.

    Owner of the brand Manufacturing


    Mondelēz International, Inc.; The Hershey Cadbury chocolate is manufactured in more
    Company (the US) than 15 countries around the world.
    ABOUT CADBURY

    Global Reach Biggest Markets


    U.K., Australia, India and China
    Cadbury chocolate can be found in more than 40
    countries.

    Cadbury Fans Revenue in 2020


    Cadbury has nearly 1 million Facebook fans, Global - $9.6 Billion
    Cadbury Dairy Milk brand boasts more than 15 India - $34 Million
    million and Cadbury Dairy Milk Silk more than 5
    million!
    BUSINESSE
    S AROUND
    THE GLOBE
    BUSINESS
    IN INDIA
    Cadbury means quality; this is our promise.
    Our reputation is built upon quality; our
    commitment to continuous improvement
    will ensure that our promise is delivered

    MISSION
    VISION TAG LINE

    “Working together “Real Taste of


    to create brands Life”
    people love”
    Generosity

    Kindness
    BRAND
    VALUES Joy

    Heritage
    Sincerity

    Empathetic

    BRAND Authentic

    PERSONA Caring

    LITY Joyful

    Positive

    Luxury
    TARGET
    GROUP
    • Initially, the brand targeted children within the age group of
    5-12 years as children prefer sweet chocolates to other
    confectionaries.

    • But over the years, the target group shifted from kids to
    adults, with the commercials showing all family members
    celebrating a festival with their chocolate products.

    • Their tagline of 'Kuchh Meetha Ho Jaaye' created the brand


    image of the dairy milk chocolate as a sweet for all nice
    occasions.
    BRAND
    COMMUNICATION
    Asli Swaad Zindagi Ka Kuch Meetha Ho Jaye Shubh Aarambh
    Chocolate was percieved to be Amitabh Bachchan as brand Continuation of previous
    treat for kids. This campaign ambasaddor. Positioning Cadbury idea. Emotional appeal
    was meant to capture adults. as a substitute for traditional through campaign "maa
    Indian sweets on special kehti hai.."
    occassions

    Kuch Achha Hojaye, Kuch Meetha Hojaye Not Just A Cadbury Ad


    Campaign which helped Cadbury associate Highlights the spirit of generosity in hard
    with the brand proposition of "generosity". times. It was also extremely relatable at that
    Mentions strengthening of human time. Not only advertised itself but also
    relationships. various other local stores. High level of
    personalisation too due to use of AI.

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