Professional Documents
Culture Documents
S W O T
Strengths describe what an organization
excels at and what separates it from the
competition
Strength
Opportunities
refer to favorable Weaknesses stop
external factors
Opportunities
SWOT Weakness
an organization
that could give an from performing
organization a Analysis at its optimum
competitive level. They are
advantage areas where the
business needs to
improve to remain
Threats
competitive
Threats refer to factors that have the
potential to harm an organization
ES SE S
EA KN
W
THREATS
YOURSELF
OPPORT
UNITIES
ST
RE
NG
TH
HAND ACTIVITY
SWOT ANALYSIS
W O T
S
E P H
T
A P R
R
K O E
E
N R A
N
E T T
Is the business in G
S U S
demand in your T
community? S N
H
Is the product new E I
S
in your community? S T What obstacles do you face?
Is it accessible to What is your competitor doing
all?
I
that you should be worried
Will your community E
about?
patronize it? S Could any of your weaknesses
seriously threaten your business?
POSSIBLE OR