Ensuring Sustainability in the

Age of Disruption
 Contents

1. Sustainability – What and Why

2. Disruptive Technologies / Disruptive Innovation
3. Disruptive Innovations that sustained
01
Sustainability
What and Why
 Sustainability

• Capacity of human civilization to co-exist.

• Etymologically derived from the Latin word sustinere (to hold; sub,

under)
 Sustainable
Development

“Sustainable Development is the

development that meets the needs of
the present generation without
compromising the ability of future
generations.”
 Why is Sustainability important

• Enables the co-existence of People, Planet and Economy

• Helps conserve resources
• Stimulates the economy by creating employment opportunities
• Helps improve public health

• Key driver of Innovation

 Innovation

An idea / a thought / something new

A process; as well as an output

“Innovation is novelty in creating

and delivering value to the
customer.”
— Schumpeter
 02
Disruption
 Disruption

• “Disruption” describes a process whereby a

smaller company with fewer resources is able
to successfully challenge established
incumbent businesses. 

• Innovation-driven-growth
Disruptive Innovation

Disruptive Innovation describes a process by which a product or

service initially takes root in simple applications at the bottom of a
market—typically by being less expensive and more accessible—and
then relentlessly moves up market, eventually displacing established
competitors.
Need for the hour
● Disruptive Innovation
● Sustainability

“Innovation is seeing what everybody has seen and thinking what nobody has
thought.” –Dr. Albert, Szent- Györgyi

“We cannot solve our problems with the same thinking we used when we
created them.”
- Albert Einstein
Remarkable Disruptions that sustained
 03
Interesting reads
HBR: What Is Disruptive Innovation?, by Clayton
M. Christensen, Michael E. Raynor, and Rory
McDonald

HBR: Disruptive Technologies: Catching the Wave,

by Joseph L. Bower and Clayton M. Christensen
Thanks!
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