PSYCHOLOGICAL IMPACT

&
BASIC ASPECTS OF COLOR
 COLOUR
• THE REFLECTED LIGHT FROM AN OBJECT GIVES RISE TO A
VISUAL SENSATION & IF THIS REFLECTED LIGHT HAS
DIFFERENT WAVE LENGTH THAN IT WILL PRODUCE COLOUR.

• THE COLOURS ARE SEPARATELY IDENTIFIED DUE TO THEIR

DIFFERENT WAVE LENGTHS.

• HUMAN EYE IS A POWERFUL & MAGNIFIED INSTRUMENT WHICH

CAN CARRY COLOUR SENSATION TO THE BRAIN DUE TO
DIFFERENT WAVE LENGTH.

• THE COLOUR HAS THREE PROPERTIES:-

• HUE
• CHROMA
• VALUE
 COLOUR
HUE 

• HUE IS DETERMINED BY THE WAVE LENGTH BECAUSE EACH

WAVE LENGTH PRODUCES A DEFINITE COLOUR ON RETINA OF
THE EYE.

• THE LARGEST WAVE LENGTH CREATING THE RED COLOUR &

THE SHORTEST WAVE LENGTH IS CREATING VIOLET COLOUR.

• IN THE SAME WAY THE INTERMEDIATE WAVE LENGTHS IN

BETWEEN THESE TWO COLOURS REPRESENT OTHER
COLOURS.
 COLOUR
CHROMA
 
• CHROMA IS THE INTENSITY OF THE COLOUR.
 
• IF COLOUR HAS MORE INTENSITY IT MEANS THE COLOUR HAS
MORE CHROMA.

VALUE
 
• VALUE IS DEFINED AS AN AMOUNT OF ENERGY RECEIVED BY
THE EYE.
• IN VISUAL TERM IT IS DETERMINED BY THE AMOUNT OF
BLACKNESS OR WHITENESS IN THAT COLOUR.
• THE VALUE OF BLACKNESS OR WHITENESS OF THE COLOUR
WILL GIVE MORE COLOURS OF THE DIFFERENT TONNEL
VALUES.
 PSYCHOLOGICAL IMPACT OF COLOURS

COLOUR CREATS AN ATMOSPHERE WHICH MAY BE FRIENDLY

OR HOSTILE.

THE SELECTION OF COLOUR MUST BE AS MUCH AS TO HELP IN

AVOIDING DISCORD & TO BRING HARMONY.
 PSYCHOLOGICAL IMPACT OF COLOURS

• RED COLOUR –
• IT HAS THE HIGHEST WAVE LENGTH THEREFORE IT IS THE
BRIGHT COLOUR IN THE WHOLE SPECTRUM & ATTRACTS THE
ATTENTION MUCH MORE THAN THE REST.

• IT HAS A DYNAMIC CHARACTER & DONOTES COURAGE &

AGRESSIVENESS.
 PSYCHOLOGICAL IMPACT OF COLOURS

• RED COLOUR –

• THE OBJECT OR ELEMENT FROM WHICH IT IS REFLECTED

APPEARS TO BE CLOSER TO THE OBSERVER.

• IT IS HOT COLOUR & AROUSES DESIRE & PRODUCES HEAT.

 PSYCHOLOGICAL IMPACT OF COLOURS

• RED COLOUR –
 PSYCHOLOGICAL IMPACT OF COLOURS
• ORANGE COLOUR –

• GAY (BRIGHT) COLOUR HAVING ALL THE VIRTUES OF RED BUT TO A

LESSER DEGREE.

• IT IS A COMBINATION OF YELLOW (MENTALITY) & RED (DESIRE).

• IT BRINGS BRIGHTNESS CHEER & HAPPINESS IN THE ATMOSPHERE. IT

GIVES THE FEELING OF WELL BEING.
 PSYCHOLOGICAL IMPACT OF COLOURS

• YELLOW COLOUR –

• A GAY (BRIGHT) COLOUR BUT THE PSYCHOLOGICAL IMPACT

DEPENDS ON THE VALUE & CHROMA.

• IT IS A WARM COLOUR & RADIATES JOY & REPRESENTS

BEAUTY & LOVE.
 PSYCHOLOGICAL IMPACT OF COLOURS

• GREEN COLOUR –
• PSYCHOLOGICALLY THE MOST SOOTHING (CALMING) COLOUR OUT OF
ALL THE REST & IT IS LARGELY FOUND IN NATURE.

• IT COOLS THE ENVIRONMENT AND IS A NATURAL HEALING AGENT.

• IT IS SOOTHING & SAFE COLOUR & EVEN EXCESS OF USE OF IT HAS NO

HARM.
 PSYCHOLOGICAL IMPACT OF COLOURS

• BLUE COLOUR –
• A COOL STATIC COLOUR WHICH HAS THE PROPERTY OF INCREASING
THE DISTANCE FROM WHICH IT IS BEING REFLECTED TO THE
OBSERVER.

• IT PROMOTES RELAXATION AFTER A DAY HARD WORK BUT AT THE

SAME TIME TOO MUCH OF BLUE CAN BE DEPRESSING.
 PSYCHOLOGICAL IMPACT OF COLOURS
• VIOLET COLOUR –

• A MIXTURE OF BLUE & RED, HAS INTTERMEDIATORY QUALITIES OF

BLUE & RED.
 
• THIS IS ASSOCIATED WITH HARMONY, BALANCE & GROWTH.

• BUT IT’S EXCESS USE MAY CAUSE CONFUSION & ANXIETY. IT IS

BELIEVED THAT IT INCREASES CONCENTRATION.
 PSYCHOLOGICAL IMPACT OF COLOURS

• BLACK COLOUR –

• IF PROPERLY USED THAN IT CAN BEAUTIFUL & REPRESENTS EARTHLY

QUALITIES.
 PSYCHOLOGICAL IMPACT OF COLOURS

• WHITE COLOUR –

• A COMBINATION OF ALL COLOURS.

 
• IT REPELS THE HEAT & REPRESENTS THE PEACE, POSITIVE, ACTIVE &
IMMACULATE QUALITIES OF LIFE.

• IT MAKES THE SPACE APPEAR LARGER.

 PSYCHOLOGICAL IMPACT OF COLOURS

• GRAY COLOUR –

• A COMBINATION OF WHITE & BLACK & THEREFORE A MIXTURE

OF QUALITIES OF BOTH.

• IT IS NEUTRAL COLOUR & BALANCES THE POLARITIES

BETWEEN THE QUALITIES OF BLACK & WHITE.
BASIC ASPECTS OF COLOURS
 BASIC ASPECTS OF COLOURS

• WARM COLOURS –

• THOSE COLOURS WHICH ARE BRIGHT AGGRESSIVE, ATTRACT

ATTENTION & EXCITE EMOTIONS.
 
• THE HUE FROM RED TO YELLOW COLOUR INCLUDING ORANGE,
PINK, & BROWN ARE WARM COLOURS.
 BASIC ASPECTS OF COLOURS

• COOL COLOURS –

• HAVE OPPOSITE EFFECTS OF WARM COLOURS. IT COOLS

DOWN THE METABOLISM OF THE BODY.
 
• SOME TIME IT APPEAR GLOOMY & AGGRESSIVE BUT COOL
SHADES OF BLUE & GREEN LOOK CLEAN & INVITING FOR A
NICE CHANGE.

• THE HUE FROM GREEN TO VIOLET INCLUDING BLUE & ALL

SHADES OF GREY ARE KNOWN AS COOL COLOURS.
 BASIC ASPECTS OF COLOURS

• LIGHT COLOURS –

• THE MIXTURE OF BASIC HUES & WHITE COLOUR WHICH

REDUCES THE INTENSITY OF COLOUR.
 
• LIGHT COLOUR LOOKS SOFT & SBLIMATED & ARE PREFERRED
IN INTERIOR DECORATION.
 BASIC ASPECTS OF COLOURS
• DARK COLOURS –

• THE MIXTURE OF BASIC HUES WITH BLACK OR WARM COLOURS WITH

ITS ACTUAL HUE WHICH MAY OR MAY NOT BE MIXED WITH BLACK
COLOUR.

• THESE COLOURS LOOK HEAVY, DENSE, STRONG & SOLID &

GENERALLY COMBINED WITH LIGHTER COLOURS.

• DARK RED, PURPLE, GREEN & BLUE ARE ASSOCIATED WITH ROYALITY
& DIGNITY.
 BASIC ASPECTS OF COLOURS

• DULL COLOURS –

• THE MIXTURE OF BASIC COLOURS & GRAY OR IN OTHER

WORDS WE CAN SAY DEFUSION OF BASIC COLOUR IN GRAY.

• IT CREATS A BLURRY IMPRESSION BUT AT THE SAME TIME IT

HELPS TO REDUCE TENSION.
THE END