welcome

PROMO
to
TION
GROUP 4
xenia dumalay

PROMOTI
ON
Its primary aim is to attract the customer's
attention, as well as provide useful information
about the product to build interest and loyalty.
xenia dumalay

OBJECTIVES OF CREATING A
PROMOTIONAL PLAN

to c re a te b r a nd or to g en e ra te to d iffe re n tia te a
p ro d uc t a w a r e ne s s d e m an d p ro d u ct fro m its
c om p e tito rs
FIVE MAIN COMPONENTS OF
PROMOTIONAL MIX
a d ve r t i s in g pe rs o n al s ellin g s a le s p rom o tio ns

p u b l ic r e l a tion s &
d ire c t ma rk e tin g
sp o n s o rs h ip s
Khian mejares

ADVERT
ISING
This promotional method is used to
create awareness and deliver information
to the target audience. Traditional forms
of media include television, newspapers,
magazines, and billboards.

• LAZADA • LAZADA
KHIAN MEJARES

PERSO
NAL
SELLIN
One of the effective ways to persuade
potential customers is through personal
selling. Generally, this method is adopted

G
by salespersons in managing personal
customer relationships. • personal selling • personal selling
nicole chate naquila

SALES
PROMOT
IONS
Include both media and non-media tactics
used to increase the demand towards the
products and/or services offered by any
business.
• sale • sale
nicole chate naquila

PUBLIC
RELATI
ONS
To maintain a sustainable relationship
between the business and its customers,
public relations tactics are executed. This
component of the promotional mix is
used for attaining long-term effects. • public relations • public relations
Nicole chate naquila

SPONSOR
SHIPS
Sponsorship is a specialized kind of
public relations and increasingly popular,
particularly to support in-kind smaller
businesses. A business will sponsor an
event, team or individual in order to build
brand awareness.

• sponsors • sponsors
john lloyd mejares

DIRECT
MARKE
TING
Allows any business to communicate
freely with its customers.

• direct marketing • direct marketing

PROMOTIONAL MARKETING
IN THE DIGITAL ERA
s o c ia l m e d i a c on te n t m a rke ting Affilia te
m a r ke t i n g M a rke tin g

e m a i l m a r k etin g Se a rch En g in e
op tim iz a tio n (se o )
JOHN lloyd mejares

SOCIAL
MEDIA
MARKET
Many business are utilizing different
social media platforms to communicate
their products and services to their target

ING
audience.
• Social media • social media
john alain esmino

CONTE
NT
MARKE
Content can be presented in various
formats, including blogs, e-books, how-
tos, online articles, forums, and so forth.

TING
This promotional strategy aims to attract
new and potential customers by creating
and sharing baluable information. • CONTENT • CONTENT
MARKETING MARKETING
john alain esmino

AFFILIA
TE
MARKE
Takes into account the presence of third
parties who are responsible for giving
commissions or rewards to their affiliates.

TING • affiliate marketing • affiliate marketing

nerdesito anota

EMAIL
MARKE
TING
Is a relatively low-cost promotional
strategy that aims to build brand and
customer loyalty.

• email marketing • email marketing

nerdesito anota

SEARCH
ENGINE
OPTIMIZA
TION
Is an umbrella term for the different methods used in
increasing the visibility of a website or blog online.
It considers different kinds of search, including

(SEO)
image search, news search, and video search.

• seo • seo
 Thank You
for Listening
group 4