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PERCEPTION
PROCESS:
• SENSORY RECEPTORS (ACTIVATED BY ENERGY)
• TRANSDUCTION (CONVERSION OF OUTSIDE STIMULI TO NEURAL
SIGNALS)
BASIC CONCEPTS:
• DIFFERENTIAL THRESHOLD OR JUST NOTICEABLE DIFFERENCE
(WEBER)
• ABSOLUTE THRESHOLD (FECHNER)
• HABITUATION (INVOLVES THE BRAIN)
• SENSORY ADAPTATION (INVOLVES THE SENSORY RECEPTORS)
PERCEPTION
• PROCESS BY WHICH SENSATIONS ARE INTERPRETED MEANINGFULLY.
• IS INFLUENCED BY INDIVIDUAL DIFFERENCES BUT THERE ARE SOME
GENERAL PRINCIPLES.
• CONSTANCIES:
1. SIZE
2. SHAPE
3. BRIGHTNESS
FIGURE-GROUND
• TENDENCY TO PERCEIVE OBJECTS ON A BACKGROUND (USED A LOT IN
MOTION PICTURES AND STILL PICTURES).
WHAT DO YOU SEE?
GESTALT PRINCIPLES OF GROUPING:
PERCEPTUAL ERRORS
• ILLUSIONS (THE HERMANN GRID, THE MOON ILLUSION)
• PERCEPTUAL SETS OR EXPECTANCY (TOP-DOWN PERCEPTION)
• BOTTOM-UP PERCEPTION
THE HERMANN GRID ILLUSION
INDUCTIVE AND DEDUCTIVE
REASONING
• INDUCTIVE: PARTICULAR TO GENERAL; WIDER IN SCOPE
• DEDUCTIVE: GENERAL TO PARTICULAR; NARROWER IN SCOPE