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UNIT 3: SENSATION AND

PERCEPTION
PROCESS:
• SENSORY RECEPTORS (ACTIVATED BY ENERGY)
• TRANSDUCTION (CONVERSION OF OUTSIDE STIMULI TO NEURAL
SIGNALS)
BASIC CONCEPTS:
• DIFFERENTIAL THRESHOLD OR JUST NOTICEABLE DIFFERENCE
(WEBER)
• ABSOLUTE THRESHOLD (FECHNER)
• HABITUATION (INVOLVES THE BRAIN)
• SENSORY ADAPTATION (INVOLVES THE SENSORY RECEPTORS)
PERCEPTION
• PROCESS BY WHICH SENSATIONS ARE INTERPRETED MEANINGFULLY. 
• IS INFLUENCED BY INDIVIDUAL DIFFERENCES BUT THERE ARE SOME
GENERAL PRINCIPLES. 
• CONSTANCIES:
1. SIZE
2. SHAPE
3. BRIGHTNESS
FIGURE-GROUND
• TENDENCY TO PERCEIVE OBJECTS ON A BACKGROUND (USED A LOT IN
MOTION PICTURES AND STILL PICTURES).  
WHAT DO YOU SEE? 
GESTALT PRINCIPLES OF GROUPING:
PERCEPTUAL ERRORS
• ILLUSIONS (THE HERMANN GRID, THE MOON ILLUSION)
• PERCEPTUAL SETS OR EXPECTANCY (TOP-DOWN PERCEPTION)
• BOTTOM-UP PERCEPTION
THE HERMANN GRID ILLUSION 
INDUCTIVE AND DEDUCTIVE
REASONING
• INDUCTIVE: PARTICULAR TO GENERAL; WIDER IN SCOPE
• DEDUCTIVE: GENERAL TO PARTICULAR; NARROWER IN SCOPE

• IDENTIFY THE REASONING:


• 1. WHO COMMITTED THE CRIME?
• 2. WHAT EXACTLY HAPPENED HERE?
• 3. WHAT'S THE SPEED OF LIGHT IN THE UNIVERSE?
• 4. HOW MUCH WILL IT COST TO BUILD 10 SUCH HOUSES?
WHERE WOULD YOU PLACE
INDUCTIVE AND DEDUCTIVE? 
DECISION MAKING AND PROBLEM
SOLVING
• TRIAL AND ERROR
• ALGORITHMS
• HEURISTICS
• INSIGHT
LEARNING:
• CHANGE IN BEHAVIOUR
• RELATIVELY PERMANENT
• THROUGH EXPERIENCE OR PRACTICE
CLASSICAL CONDITIONING
• PAVLOV'S EXPERIMENT (SALIVATING DOG)
• FOOD- UNCONDITIONED STIMULUS
• SALIVATION- UNCONDITIONED RESPONSE
• BELL- CONDITIONED STIMULUS
• SALIVATION- CONDITIONED RESPONSE
OPERANT CONDITIONING
• LAW OF EFFECT (THORDIKE,1911)
• POSITIVE AND NEGATIVE REINFORCEMENT
• POSITIVE AND NEGATIVE PUNISHMENT
OBSERVATIONAL LEARNING
(BANDURA,1986)
• ATTENTION
• MEMORY
• IMITATION
• MOTIVATION 
INSIGHT LEARNING (KOHLER,1925)
• SUDDEN PERCEPTION OF VARIOUS PARTS OF A PROBLEM LEADING TO
A SOLUTION. 

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