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    Final Thesis

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    Diana Rosu
    Diana Florentina Rosu submitted her final bachelor project on optimizing the supply chain strategy of eMAG, the biggest retailer in Romania, to her tutor Christian Nielsen on January 10, 2019. The project included an introduction outlining the issues with eMAG's delivery attributes, a research method section describing observations and assumptions as well as an extensive literature review and case study, questionnaire results, challenges faced in the project, and reflections. It also considered perspectives on optimizing the supply chain strategy and concluded that the strategy can be optimized in different ways to increase customer satisfaction.

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    Final Thesis

    Uploaded by

    Diana Rosu
    5 views11 pages
    Diana Florentina Rosu submitted her final bachelor project on optimizing the supply chain strategy of eMAG, the biggest retailer in Romania, to her tutor Christian Nielsen on January 10, 2019. The project included an introduction outlining the issues with eMAG's delivery attributes, a research method section describing observations and assumptions as well as an extensive literature review and case study, questionnaire results, challenges faced in the project, and reflections. It also considered perspectives on optimizing the supply chain strategy and concluded that the strategy can be optimized in different ways to increase customer satisfaction.

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    Diana Florentina Rosu submitted her final bachelor project on optimizing the supply chain strategy of eMAG, the biggest retailer in Romania, to her tutor Christian Nielsen on January 10, 2019. The project included an introduction outlining the issues with eMAG's delivery attributes, a research method section describing observations and assumptions as well as an extensive literature review and case study, questionnaire results, challenges faced in the project, and reflections. It also considered perspectives on optimizing the supply chain strategy and concluded that the strategy can be optimized in different ways to increase customer satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    5 views11 pages

    Final Thesis

    Uploaded by

    Diana Rosu
    Diana Florentina Rosu submitted her final bachelor project on optimizing the supply chain strategy of eMAG, the biggest retailer in Romania, to her tutor Christian Nielsen on January 10, 2019. The project included an introduction outlining the issues with eMAG's delivery attributes, a research method section describing observations and assumptions as well as an extensive literature review and case study, questionnaire results, challenges faced in the project, and reflections. It also considered perspectives on optimizing the supply chain strategy and concluded that the strategy can be optimized in different ways to increase customer satisfaction.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    of 11

    FINAL BACHELOR

    PROJECT
    Business Academy Aarhus
    Top-up in International sales and marketing
    management

    Tutor: Christian Nielsen


    Submitted by: Diana Florentina Rosu
    Date: 10.01.2019
    Introduction

    Research method

    Questionnaire results

    Challenges

    Agenda Reflections

    Perspectives

    Conclusion

    Q&A
    The biggest retailer in Romania

    INTRODUCTIO Issues concerning delivery


    N attributes

    How can eMAG optimize their


    supply chain strategy in order to
    obtain a higher customer
    satisfaction rate?
    OBSERVATIONS AND EXTENSIVE LITERATURE CASE STUDY
    ASSUMPTIONS REGARDING REVIEW

    RESEARCH
    THE CUSTOMER’S
    COMPLAINT RATE

    METHOD

    QUESTIONNAIRE INTERVIEW
    Questionnaire results
    CHALLENGES
    • Not many models could be used for the topic
    • Lack of personal contact for the survey
    • The academic foundation of the paper
    REFLECTIONS

    Why I
    choose the
    supply chain
    strategy
    optimization
    topic?
    The best case scenario: drop in complaint rate and high satisfaction
    rate

    Balanced scenario: changes take place and issues are diminished

    The worst case scenario: only training of employees

    Perspectives
    • The supply chain strategy can be
    CONCLUSIO optimized in order to increase
    N customers’ satisfaction in different
    ways.
    This is the end
    right here
    Q&A

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