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  • Leontes SlidesCarnival

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    ROSHAN KESAPURE
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    This document summarizes a case study about brokerage firms and their business models. It discusses how Zerodha offers brokerage at a flat fee of 20 rupees per trade, aiming for transparency, getting more people into trading, and rapid growth through word-of-mouth marketing without spending on advertising. A SWOT analysis notes Zerodha's strengths as the most used and trusted platform, but weaknesses in ease of use and lacking some features, while opportunities exist in improving for beginners and further growth, but threats from competitors adding features and potential customer switching.

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    This document summarizes a case study about brokerage firms and their business models. It discusses how Zerodha offers brokerage at a flat fee of 20 rupees per trade, aiming for transparency, getting more people into trading, and rapid growth through word-of-mouth marketing without spending on advertising. A SWOT analysis notes Zerodha's strengths as the most used and trusted platform, but weaknesses in ease of use and lacking some features, while opportunities exist in improving for beginners and further growth, but threats from competitors adding features and potential customer switching.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    13 views11 pages

    Leontes SlidesCarnival

    Uploaded by

    ROSHAN KESAPURE
    This document summarizes a case study about brokerage firms and their business models. It discusses how Zerodha offers brokerage at a flat fee of 20 rupees per trade, aiming for transparency, getting more people into trading, and rapid growth through word-of-mouth marketing without spending on advertising. A SWOT analysis notes Zerodha's strengths as the most used and trusted platform, but weaknesses in ease of use and lacking some features, while opportunities exist in improving for beginners and further growth, but threats from competitors adding features and potential customer switching.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 11

    BUSINESS CASE STUDY

    BY-ROSHAN KESAPURE
    DIFFERENT
    BROKERAGE
    TO
    DIFFERENT
    PEOPLE
    AMBAN
    I

    10% 3X MONEY
    5%
    Intrest MORE Intrest
    MONEY
    MONEY
    MONEY
    HOW ABOUT THE
    BROKERAGE OF
    20 RS PER ORDER?

    NITIN KAMAT
    CEO AND FOUNDER OF
    ZERODHA
    • TRANSPARENCY IN BROKERAGE
    • GETTING MORE PEOPLE INTO
    TRADING
    • RAPID GROWTH
    • PENETRATION IN THE MARKET
    • MARKETING THROUGH THE
    WORD OF MOUTH
    • SPENDING “0” RS IN MARKETING
    S.W.O.T. Analysis
    STRENGTH WEAKNESS
    • MOST USED • NOT MUCH EASY
    PLATFORM TO USE
    • MOST TRUSTED • DON’T HAVE SOME
    FEATURES

    OPPORTUNITY THREAT

    • COULD BE MUCH • COMPANY LIKE


    BETTER FOR GROWW GIVING
    BIGGNERS HANDY FEATURES
    • IMPROVEMENT IN • POTENTIAL OF
    SOME FEATURES COSTUMER
    • POTENTIAL TO SWITCHING
    GROW MORE PLATFORM
    THANKYOU.

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