TOPIC

Leadership in
Business
Communication
 INTRODUCTION
 The main purpose of leader is to make
money(company's success) and use his
communication skills as weapon to achieve the
company goals and maintain a sophisticated
environment in company.
 ROLES OF LEADER
1. Manage communication within the organization.
2. How they handle the flow of information to,
from, and among their employees.
3. Productive conversational process.

* All a leader needs, are good communication

skills.
RECENT RESEARCH CONDUCTED IN
2021
A research focused on State of Organizational
Communication in The 21st Century which was
conducted among:
• Professional Communicators.

• Top Leaders.

• From Large and Small Organization.

• From Profit and Non-Profit Firms.

• 150 people from 100 companies.

The survey conducted among the people, they
mentioned their efforts to:
• “Have a conversation”

• “Advance the conversation”

Developed a Model of Leadership

“ORGANIZATIONAL COMMUNICATION”
 “ORGANIZATIONAL
COMMUNICATION”
• This approach allows a large and growing
company to function like a small one. By:

 Talking with employees.

 Rather than issuing orders, leaders can retain
some qualities like:
1. Operational Flexibility.
2. High level of employee Management.
3. Courage Startups to perform Efficiently and
Effectively.
 “ORGANIZATIONAL
COMMUNICATION”
Physically proximity between leaders and
employees isn't always feasible. But mental or
emotional proximity is essential.
This is possible through good
COMMUNICATION SKILLS

In developing out model of “Organizational

Communication” we identified essential
attributes of interpersonal conversation, the
“Four Elements”
 “FOUR ELEMENTS”
1. Intimacy. (connection)
2. Interactivity. (the process of two people or
things working together and influencing each
other)
3. Inclusion. (participation)
4. Intentionality. (purpose)
• These elements tend to reinforce one another.
• To achieve a single goal of company's success
(Make Money).