Industry: Company Name: Chester

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1.
Please state the objectives that you set out to achieve at the beginning of round 1, also
tell us why? (You can mention segments that you intended to focus, your strategic choice for
each segment and financial objectives that you wanted to achieve thereof.)

I. Before the start of round 1, we made it our priority to focus on R&D that would help us
reposition the products based on their quality.
II. Our aim was not to focus on all products, but only a few that we would develop a strong
footing in the industry down the line.
III. We believed that playing all cards at once would not help us position ourselves as the best in
any product category, so starting with 1 or 2 products, we had in mind to invest in those
categories to gain the highest market share.
IV. Next, we wanted to focus on increasing production capacity and marketing to establish a faster
flow of goods. This would enable us to achieve higher sales and profits while keeping prices
low.

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2.
What was your strategy to achieve these objectives and tell us the operational decisions that you
Took (round-wise), that you thought, would help you achieve these objectives? Which decisions
helped you achieve success through the rounds, and which did not work and why?
Round 1: Since this was the first round, we decided to follow the segment growth rate and make
predictions accordingly. We also issued stocks of $5000 to fund operations.
Round 2:

Round 3:

Round 4:

Round 5:

Round 6:

Round 7:

Round 8:

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3.
Mention unexpected events that took place over the rounds. Did you change your
objectives at this point of time, if yes, did those work?

1. The first unexpected event happened during Round 5 when we received a shock in the form of a
devaluation of our stock price. This event was unexpected because we were

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4.
Name the competitor(s) who you were most alert about in different segments, functional areas
and financial parameters, why? (Please state here specific decisions made by competitors that
hurt your business and you were not expecting them.)

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5.
Please mention decisions that changed in the competition round when compared to the practice
Round (Mention specific decisions.). Discuss whether you opted for similar segmental focus and
financial objectives, and how would your operational intents be different?

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6.
Any other observations that you want to discuss.

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Thank You!

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