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    Mohammed Ameen
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    Apple was founded in 1976 and incorporated in 1977, known for its innovative products and differentiation strategy. It has a straightforward organizational structure that values simplicity and accountability. Apple's strengths include customer loyalty, leading innovation in mobile devices, and strong branding, while weaknesses are its high prices, decreasing market share, and management changes. Opportunities exist in acquisitions, mobile advertising, and cloud services, but threats include rapid technology changes, price competition, and the Android operating system.

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    Apple was founded in 1976 and incorporated in 1977, known for its innovative products and differentiation strategy. It has a straightforward organizational structure that values simplicity and accountability. Apple's strengths include customer loyalty, leading innovation in mobile devices, and strong branding, while weaknesses are its high prices, decreasing market share, and management changes. Opportunities exist in acquisitions, mobile advertising, and cloud services, but threats include rapid technology changes, price competition, and the Android operating system.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    5 views9 pages

    Apple Company

    Uploaded by

    Mohammed Ameen
    Apple was founded in 1976 and incorporated in 1977, known for its innovative products and differentiation strategy. It has a straightforward organizational structure that values simplicity and accountability. Apple's strengths include customer loyalty, leading innovation in mobile devices, and strong branding, while weaknesses are its high prices, decreasing market share, and management changes. Opportunities exist in acquisitions, mobile advertising, and cloud services, but threats include rapid technology changes, price competition, and the Android operating system.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    APPLE COMPANY

    HISTORY
    • Founded on 1 April 1976
    • Incorporated on 3 January 1977
    • Fortune magazine named Apple the most admired company in the world
    from 2008 to 2012.
    • World’s most valuable brand in the Omnicom Group’s “Best Global
    Brands” report.
    STRATEGY
    • Differntiation Strategy
    • Innovative Product line
    • Quality
    • Diversified product range
    • Originality
    ORGANIZATIONAL STRUCTURE
    • Simplicity is key
    • Straightforward
    • Self-Motivated individuals
    • Accountability strictly enforced
    • Swift decisions
    • Clear communication
    STRENGTH
    • Customer loyalty
    • Expanding closed ecosystem
    • Leading innovator in mobile device
    • Strong financial performance
    • Brand reputation
    • Strong marketing and advertising terms
    WEAKNESSES
    • High price
    • Incompability with different operating system
    • Decreasing market share
    • Patent infringements
    • Changes in managements
    • Long term gross margin decline
    OPPORTUNITIES
    • Obtain patents through acquisitions
    • Damage from patent infringements
    • Strong growth of mobile advertising market
    • Increasing demand for cloud based services
    THREATS
    • Rapid technological changes
    • Tax increase
    • Rising pay level for workers
    • Price pressure from Samsung over key components
    • Android operating system
    RECOMMENDATIONS
    • Build specific produts of high quality, but lesser prices.
    • Make productive use of strong cash reserve
    • Continue and intensify the search for innovative, stylish and usefuk
    products in its existing area of operations

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