PRODUCT MANGEMENT OF GODREJ PVT. LTD.

PRESENTED BY SUSHIL SINGH G.YUJESH KUMAR

HISTORY OF COMPANY
 1897 - Godrej & Boyce Mfg. Co. Ltd established  1918 - Godrej Soaps Limited incorporated  1961- Godrej Started Manufacturing Forklift Trucks in India  1971- Godrej Agro Limited began as an Animal Feeds division of Godrej Soaps  1974 - Veg oils division in Wadala, Mumbai acquired  1990 - Godrej Properties Limited, another subsidiary, established  1991 - Foods business started  1991 - Godrej Agro Limited incorporated  1994 - Transelektra Domestic Products acquired  1995 - Transelektra forged a strategic alliance with Sara Lee USA

 1999 - Transelektra renamed Godrej Sara Lee Limited CONTI.  2001 - Godrej Consumer Products was formed as a result of the demerger of Godrej Soaps Limited. Godrej Soaps renamed Godrej Industries Limited  2002 - Godrej Tea Limited set up  2003 - Entered the BPO solutions and services space with Godrej Global Solutions Limited  2004 - Godrej HiCare Limited set up to provide a Safe Healthy Environment to customers by providing professional pest management services  2006 - Foods business was merged with Godrej Tea and Godrej Tea renamed Godrej Beverages & Foods Limited  2007 - Godrej Beverages & Foods Limited formed a JV with The Hershey Company of North America and the company was renamed Godrej Hershey Foods & Beverages Limited  2008 - Godrej relaunched itself with new colorful logo and 3 a fresh identity music

INTRODUCTION
 Godrej Consumer Products and Godrej Industries:- Godrej Industries Ltd. (GIL) is India's leading manufacturer of oleo-chemicals and makes more than a hundred chemicals for use in over two dozen industries. It also has a major presence in food products such as refined oil and tetra pack fruit beverages. Besides, it operate businesses in medical diagnostics and real estate.  Godrej Consumer Products Ltd:- (GCPL) is a major player in the Indian FMCG market with leadership in personal, hair, household and fabric care segments  The company has a network- 38 company owned showroom.More than 2200 wholesale dealers, and more than 18,000 retail outlets.The company has representative offices in Sharjah(UAE), Nairobi(Kenya), Colombo(Srilanka) and Riyadh(Saudi Arabia).

ABOUT THE COMANY

         

Founder of Godrej was Mr.Ardeshir Godrej. Godrej & Boyce Mfg co Ltd established at Lalbaug Mumbai on 7th May 1897. In the year 1918, Godrej soaps limited came into light. Godrej entered in FMCG sector in 1971. Godrej entered in Real State sector in 1990. In April 2001,Godrej consumer Products Ltd. (G.C.P.L) came into light. Godrej entered in BPO Solution & Services Space in 2003 (Godrej Global Solution Ltd). Godrej has completed its 111 years. Employees 10,700 (including 2,000 in Sales and Service) Fiscal Year 2008-09: Rs. 43 billion (US$ 881 million) Combined Sales of the Company and its major subsidiaries and affiliates, for FY 2008-09: Rs. 107 billion (US$ 2.3 billion)
5

PRODUCT PROFILE

CONTI

APPLIANCES PRODUCT
Refrigerators Air-Conditioners Washing Machines Fully Automatic Front Loading Top Loading Microwave Ovens

Direct cool Cold Gold Deluxe Pantacool v2/v5 Pantacool Axis No.1 GDC 1105 Edge Neo

Spilt AC Mirror Star Series Silver Line Series Pearl Series Ivory Series Lunar series Champagne series

Steam Convection Grill/combination Solo

Frost free EON Pantacool

Window AC Glacia Series Helix Series

Semi Automatic

MISSION & VISION

Contd..
Mission:- Godrej Mission is to operate in existing and new businesses which capitalize on the Godrej brand and corporate image of reliability and integrity. We shall achieve this objective through continuous improvement in quality, cost and customer service. We shall strive for excellence by nurturing, developing and empowering our employees and suppliers. We shall encourage an open atmosphere, conducive to learning and team work. Vision:- GODREJ IS dedicated to DELIVER SUPERIOR STAKEHOLDER VALUE by providing solutions to existing and emerging consumer needs in the Household & Personal Care business. We will achieve this through ENDURING TRUST & RELENTLESS INNOVATION delivered with PASSION & ENTREPRENEURIAL SPIRIT. 10

GODREJ GROUP OF COMPANIES

MANAGE THE PRODUCT

Godrej have MFG-PRO systems implemented at each location. Godrej had Oracle Express based system for creating MIS reports using a data warehouse. The support for Oracle Express version which was being used by Godrej was no longer available. Further, the maintenance cost of the Oracle Express based system was very high. In addition, the earlier system required lot of coding to clean up and accumulate data from various sources before it could be converted to a BI compliant data repository. The system was available only to a selected few personnel in head office. It was technically extremely difficult to expose the system to personnel outside the corporate head office. Due to this the benefits accrued from the system were severely limited.

SERVICE