NextGen University: Metaschule

Development and Innovation

International Marketing and Corporate Communication

Carla Camacho
Christian Danuwinata
Joaquin Diaz
Majid Khattak
Agustina Rutenberg

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Team Picture: Belbin Test Thinking

Monitor
Plant Specialist Specialist Evaluator

Resource
Investigator

Shaper

Resource Coordinator
Investigator

Implementer
Teamworker Coordinator

Implementer Team
worker
Completer Resource

Acting Finisher Investigator

People

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Metaschule
Overview

Combining the Metaverse and Blockchain

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Defining Our Customer I

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Defining Our Customer II
Demographics
Age/Status: 25/single
Location: India
Education: Bachelor of Business Administration (last year)
Occupation: Full-time Bachelor Student

Goals Frustation
Simple application process Lots of paperwork

Needs
Apply to a university with as less paper work as possible.
Usage Scenario
By using the NextGen University App, no paperwork is required.

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Defining Our Customer III
Demographics
Age/Status: 27/single
Location: Mexico
Education: Bachelor of Arts in Business Administration
Occupation: Full-Time Professional

Goals Frustation
Flexibility Physical attendance

Needs
Study in a master program that does not required physical attendance
Usage Scenario
By using the NextGen Augmented Virtual Classes, no physical attendace
is necessary.
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Metaschule
Problem Statement
International Students

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Ideate

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Persona Canvas

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Enterprise View
Key Value Customer Customer
Key Activities
Partners Proposition Relationship Segment
Companies for Professional Multi language courses Recognizing
Internship Training (hybrid) Customizable Program Alumni
Tech companies Research and No Paper work Integrated
Public project work Modern Hybrid Feedback System International
Association/mensa Provide immersive Scholarship + Career Dev Students
Research Institutes Classroom Extracurricular Activities

Key Resources
Scoring System Channels
Human talent Mobile App Social Media
Omni App Website Virtual reality
Tech & Bd. infrastructure

Cost structure Revenues

IT Infrastructure Salary and Admin. Application fee Ad Revenues Endowment

Campus Op. Costs Marketing Tuition fee Government Sub. Subscription

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 Network View
Partner Network Customer Network Competition
Mensa Uni
Heidelberg
Tech International South
Universities
companies Students Dakota Uni
RWTH
Aachen
Companies for
internship Metaschule Professional

Universities EDX
Companies

Research
Institutes Udacity

Public
Association

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Value Proposition Canvas
Gain
Gain
Scholarship by scores
Product & Automatic translation Save time and effort
Services Immersive Classroom Eliminate the language barriers
Career Development Flexibility Customer
Job
Hand-on Experience
Immersive & digitalized
Education High-Tech
Education
Tackle global challenges Pain
Simple
Pain Relievers Several Platforms Process
Mandatory Face to Face attendance
Immersive Hybrid Campus Complicated process, e.g. Paperwork
Omni App Fixed Courses Program
Multi Language Courses Language barrier

Customizable Programs

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Collection of Challenges,
Prioritization, Select one Challenge

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Questions and Final Changes on the
Model

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 Final Business Model Canvas
Metaschule
Baseline

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 Final Business Model Canvas
Metaschule
Key Partners Key Activities Value Proposition Customer Customer
Provide hybrid education: Relationship Segment
immersive or face to face.
Companies allied International
Alumni network.
Research for projects Students.
Tech firms development. Integrated
International
Develop a all-in-one
Feedback
Mensa Immersive Professionals.
application for the University. System.
education for
Research pioneering
Break the language barriers.
students.
Institutions Channels
Universities. Metaschule platform:
Key Resources
Omni App. Mobile application
IT and Building Infrastructure. Website
Human Resources. Virtual reality
Scoring system. Social media.

Cost structure Revenues

IT maintenance. Fee structure: application and tuition.

Research and development. Advertisement revenues.

Campus headquarters maintenance. Other income streams: renting Campus headquarters for events,
government’s subsidy, external funding.
Salary and administrative.

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Use Case: Application Process

Using the
For application,
Blockchain The University
Alex notices Alex creates an
technology, Alex‘s send Alex the
NextGen Uni account to
previous result of her
Ad. connect to Omni
achievements are application.
App.
checked.

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 Use Case: Study Journey

Social
In Person

Attendance

Alex starts her Virtually

study Flexibility
Omni
Blockchain
No
App
Live
Language
Barrier
With
translation &
Yes subtitle

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Use Case: Career Advisory

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Sources
 Kingsman: The Secret Service - International Trailer | IMDb

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