IDEA SUBMISSION PART 1

Which Reckitt Parent Brand are you innovating for (Health/Hygiene/Nutrition)?

Who is the consumer? What is the pain point of the consumer that you are trying to address?

What is the larger social issue that you are addressing?

What is the Product/Service Idea?

What is the size of prize?

What is Reckitt’s right to win?

What are the key financial KPIs for your innovation for the next 5 years?
PRODUCT/ SERVICE DETAILS
Bring the product / service alive using packshots / images, description of the features and 
any other details that will illustrate the power of the idea
THE EVALUATION METRICS
Section Evaluation Parameters
Pain point of the How real is it? – Is it actually a real problem faced by a lot of consumers?
consumer How singular is it? – How sharply have you identified and articulated the pain point?
Is it a new idea for Reckitt? – Is it something that Reckitt has not done before?
How well does it solve the problem? – Does this idea solve the pain point identified before
Product / 
Service Idea How feasible is it? - Can this be actually be implemented at scale?
How well is it described ? – Have you included pack shots (if it’s a product) or brought alive the service visually and
described the features properly? The product/ service should truly come alive for the evaluator.
Size of prize: How large is the addressable market?
Scoping
Financials: How profitable is the idea?

Reckitt’s right to How closely is the issue connected to the chosen brand's purpose? Does it sit well under the brand’s purpose.
win How closely does it align with Reckitt’s current setup (R&D/distribution etc)?
How well written is the overall document? Have you expressed it as simply as possible, with preciseness in grammar and
Overall
articulation?
DO REMEMBER THAT…
These concepts and terms are explained in the accompanying resources.
Do go through that before building your entry!

https://kraftshala.com/blog/bringing-your-innovation-to-life/

https://kraftshala.com/blog/how-to-come-up-with-an-innovation/