DIGITAL MARKETING

NAME- MAANAV SONI

ROLL- 52 BBA 4TH SEM
KEYPOINTS

 What is digital marketing?

 Benefits of digital marketing
 Objectives
Definition

 The term digital marketing refers to the use of digital channels to market products and
services in order to reach consumers. This type of marketing involves the use of websites,
mobile devices, social media, search engines, and other similar channels.
BENEFITS

Global Reach.
Local Reach.
Lower Cost.
Easy to Learn. …
 Effective Targeting.
OBJECTIVES

 Reach the right Audience

 Engage With audience
 Motivate the audience
 Maximize the rate of return (RO)
 Be realistic
THANK YOU