A REPORT ON THE STUDY OF

RED BULL
Submitted by
Shivika
Entrepreneurship
BBA-502
Under the supervision of
Swati Basu
(Assistant Professor BIMS)
Dietrich Mateschitz
Chaleo
Yoovidhya
 PROFILE OF
ENTREPRENEURS

Red Bull is a modified form of Krating Daeng, a Thai beverage developed in 1976 by Thai entrepreneur Chaleo Yoovidhya. A Japanese beverage called Lipovitan
D that was very well-liked in Thailand provided Chaleo Yoovidhya with the inspiration for an energizing beverage. By altering the formula, he focused on
making Lipovitan D sweeter and came up with Krating Daeng.
When Dietrich Mateschitz visited Thailand in 1984 while working for the German company Blendax, it presented Chaleo Yoovidhya with a tremendous chance.
Mateschitz observed that a bottle of Krating Daeng helped him recover from jet lag when he was there.
After that, he met Chaleo Yoovidhya, with whom he later entered into a partnership to form Red Bull GmbH. Mateschitz and Yoovidhya both contributed
$500,000 of their personal resources to start the business. Mateschitz spent a year modifying the original Thai drink's composition to make it more palatable to
Europeans.
He worked on the company's marketing and communication plans for an additional two years. Red Bull was ultimately introduced in 1987 in Austrian ski resorts,
and by the 20th century's close, it had progressively spread to other European nations.
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RED BULL- THE BUSINESS

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WHAT IS SWOC ANALYSIS ?

A SWOC analysis is a tool used in strategic planning by businesses to assess their competitive situation. The research
examines four crucial factors that are frequently compared to assess how competitive a firm might be in its sector. A
thorough SWOC analysis may provide you with a fact-based analysis on which to base decisions or it might inspire
your imagination for new goods or strategies. SWOC stands for Strength, Weakness, Opportunity, Challenges.

SWOC analysis is a tried-and-true management paradigm that allows a company like Red Bull to compare its
operations and performance against those of its rivals. One of the top brands in the food and beverage industry is Red
Bull.
 STRENGTHS OF RED BULL 6

 Icon of Youth – Red Bull has created an innovative brand that effectively leverages all
media to draw in young people from across the globe.
 Extensive Global Reach- Red Bull operates in a number of international markets,
such as those in North America, Europe, Africa, Asia, and Australia. Global presence enhances
stability and promotes sustainable growth.
 Supremacy in the marketplace- In the US and around the world, Red Bull is the
market leader for energy drinks. The largest global market share belongs to Red Bull, with 7.5 billion
cans sold in 2019.
 Strong brand image in market- Red Bull's stance, which includes the catchy and
enduring tagline "Gives You Wings," has remained consistent from its start. The company has built a
strong brand over time that is now valued at $9.9 billion and ranks 71 on the list of the most
valuable brands in 2019.
 Portfolio Diversity- While the majority of Red Bull's revenue comes from energy drinks,
the business also has an involvement in air and car racing, automobile production and assembly, and
the arts.
Presentation title 7

WEAKNESSES OF RED BULL

TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN​ RAJESH SANTOSHI​

President Chief Executive Officer Chief Operations Officer VP Marketing
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MEET OUR EXTENDED TEAM

TAKUMA HAYASHI MIRJAM NILSSON FLORA BERGGREN​ RAJESH SANTOSHI​

President Chief Executive Officer Chief Operations Officer VP Marketing

GRAHAM BARNES ROWAN MURPHY ELIZABETH MOORE ROBIN KLINE

VP Product SEO Strategist Product Designer Content Developer
Presentation title 9

PLAN FOR PRODUCT LAUNCH 

PLANNING MARKETING DESIGN STRATEGY LAUNCH

Deploy strategic
Disseminate Foster holistically
Synergize scalable Coordinate e- networks with
standardized superior
e-commerce business applications compelling e-
metrics methodologies
business needs
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TIMELINE

SEP 20XX NOV 20XX JAN 20XX MAR 20XX MAY 20XX

Synergize scalable Disseminate standardized Coordinate e- Foster holistically Deploy strategic

e-commerce business applications superior methodologies networks with
metrics compelling e-
business needs
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AREAS OF FOCUS
B2B MARKET SCENARIOS CLOUD-BASED OPPORTUNITIES

• Develop winning strategies to keep ahead • Iterative approaches to corporate strategy

of the competition • Establish a management framework from
• Capitalize on low-hanging fruit to identify the inside
a ballpark value
• Visualize customer directed convergence
Presentation title
HOW WE GET THERE
ROI
• Envision multimedia-based
expertise and cross-media
growth strategies
• Visualize quality intellectual
capital
• Engage worldwide
methodologies with web-
enabled technologies
NICHE MARKETS
• Pursue scalable customer
service through sustainable
strategies
• Engage top-line web
services with cutting-edge
deliverables
12
SUPPLY CHAINS
• Cultivate one-to-one
customer service with robust
ideas
• Maximize timely
deliverables for real-time
schemas
Presentation title 13

SUMMARY
At Contoso, we believe in giving 110%. By using our next-generation
data architecture, we help organizations virtually manage agile workflows.
We thrive because of our market knowledge and great team behind our
product. As our CEO says, "Efficiencies will come from proactively
transforming how we do business."
THANK YOU
Mirjam Nilsson​
mirjam@contoso.com
www.contoso.com