Assessing Some Strategies for

Improving Motivation
Welcome to our presentation
 We Are Group ………………..

Consisting of
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 Our Agenda
1. Two of the main theories of motivation
• Two-factor theory (Kelso & Hetter 1967)
• Theory X and theory Y (Mindtool, 2021)
2. How to motivate through profit sharing (monetary incentive)
3. A case study relevant to monetary incentive
4. How to motivate through guidance and encouragement of employees to build career(non-monetary
incentive)
5. A case study relevant to non-monetary incentive
6. Conclusion and summary
 Two-Factor Theory

Hygiene Factors Motivation Factors

• Good Work Environment • Achievement
• Sufficient Salary • Recognition (kelso & hetter
• Health Insurance 1967)
• Relationship (kelso & hetter • Responsibility
1967) • Growth (kelso & hetter 1967)
• Security (kelso & hetter 1967) • Advancement
• Company Policy • Bonuses

Theory X
• Reluctant to work (Mindtool,
2021)
• Dislike responsibilities
• Need to be supervised
• Need constant direction
Theory X and Theory Y
Theory Y
• Self-motivated to work
• Seeks responsibilities
• Become the owner of their
work (Mindtool, 2021)
• Take finishing task as a
challenge
 Increasing Motivation Through Profit
Percentage Sharing
Among all monetary benefits, this Profit
is one of the most common 3%
strategies to motivate employees.
Almost everyone wants to earn
more. If the company’s earning
means their earning, they will be
motivated for a very long time
(Furse & Stewart, 1982). 97%
 Case Study in Hormuud Company in
Mogadishu Somalia
This particular study shows that monetary
incentive and job enrichment have a
significant positive effect on performance
(Abdi et al., 2017).
On the other hand, training has a strong
negative correlation with performance. Lack
of recognition and feedback deters some
employees from getting highly motivated.
This study comes with a lot of suggestions
too (Abdi et al., 2017).
 Motivating Through Guidance and Encouragement
of Employees to Build Career.
Proper guidance always
leads us to success. So,
guiding employees to career
development is a way to
motivate. Recognition and
feedback eases them to
climb up (Cheraisi et al.,
2018)!
A Case Study of Public Universities in Nakuru County,
Kenya on Effect of Motivational Strategies on
Organization Performance
This particular study shows that their
motivation strategies has moderate
effect on decision making and
customer satisfaction but weak effects
on service quality. (Cheraisi et al.,
2018).
Dry motivation has low effect on
employee performance. This study
also shows the importance of positive
mindset (Cheraisi et al., 2018)!
 Summary and Conclusion
• Two-factor theory (kelso & hetter 1967)
• Theory x and Theory Y (Mindtool, 2021)
• Monetary incentive strategy and relevant case study
• Non-monetary incentive strategy and relevant case study

Conclusion: Using monetary and non-monetary

incentive ways at the same time may results in
more benefits (Cheraisi et al., 2018).
Thanks for Being Here!
 References
Abdi Mohamud, S., Ibrahim, A.A. and Hussein, J.M., 2017. The effect of motivation on employee performance: Case study in Hormuud
company in Mogadishu Somalia. International Journal of Development Research, 9(11), pp.17009-17016.

Cheraisi, L., Simon, K. and Ayuo, A., 2018. A STUDY ON THE EFFECT OF MOTIVATIONAL STRATEGIES ON ORGANIZATION
PERFOMANCE: A CASE STUDY OF PUBLIC UNIVERSITIES IN NAKURU COUNTY, KENYA.

Furse, D.H. and Stewart, D.W., 1982. Monetary incentives versus promised contribution to charity: New evidence on mail survey
response. Journal of Marketing Research, 19(3), pp.375-380.

Kelso, L.O. and Hetter, P., 1967. Two-factor theory. Vintage Books.

Mindtools, T., 2021. Theory X and Theory Y: Understanding People's Motivations. [online] Mindtools.com. Available at:
<https://www.mindtools.com/pages/article/newLDR_74.htm> [Accessed 8 April 2021].