Welcome to

our business plan

 OUR TEAM

Phạm Hoàng Duy Trần Bùi Hoàng Long Diệp Phi Phàm
TABLE OF CONTENTS
01 DESCRIPTION OF
BUSINESS
02 CUSTOMER
ANALYSIS

03 OPERATION
PLAN
04 MARKETING
PLAN
01 description of
business
The business idea
Major products and
services
Ownership structure
SWOT
Long and short term goals
THE BUSINESS IDEAS

Create an affordable and

trustworthy shoe-cleaning
service
Popularize authorized
branded shoes
Make profits and open job
opportunities for everyone
OUR COMPANY : IN – SHOE - RANGE

SLOGAN:
“YOUR SMILE,
OUR BUSINESS”
MAJOR PRODUCTS AND SERVICES

SERVICE INTERMEDIARI
(Cleaning and ES
custom) (Order)
OUR PRODUCTS

BASIC UPPER PREMIUM CARE

70.000 VND 100.000 VND 100.000 VND

OUR PRODUCTS

SOLE REPAIR RE-DYE NANO- COVERED

230.000 VND 200.000 VND 150.000 VND

OUR PRODUCTS

CUSTOM ORDER

800.000-6.000.000VND 7-9% of the shoe price

OWNERSHIP STRUCTURE

FULL NAME CAPITAL (VND)

PHẠM HOÀNG DUY 140M (25%)

DIỆP PHI PHÀM 140M (25%)

TRẦN BÙI HOÀNG 140M (25%)

LONG
NGUYỄN ĐÌNH 140M (25%)
TRUNG

TOTAL 560M
STRENGTHS ANALYSIS WEAKNESSES
• Don’t require a
WO • Risk of orders
lot of human
resources
• Product pricing
S T being canceled.
• Employees must
be skilled and
well-trained

OPPORTUNITIES THREATS
• Lots of demands • The risk of
and few supplies orders
• Expand the • Highly
customer market competitive
and
innovative in
the future
LONG – SHORT TERM GOAL
 Short term goals

6 months 12 months 18 months 24 months

capital maintain
branding and
recovery and stable Over targets
social media
profit customers
 Long term goals

3 years 4 years 5 years 6 years+

open new stabilize new Open branches all
call for capital
branch branches over the country
CUSTOMER
ANALYSIS
DESCRIPTION CUSTOMERS

LOCATION, NUMBER, RESOURCES OF

CUSTOMERS

SALES FORECASTS
 Customer Analysis

2%
24%
16- 18
19-22
Trên 22
73%

Nơi ở hiện tại

8% Quận 1
7% Quận 3
7% Quận 5
41%
10% Quận 10
Hóc Môn
11% Quận 12
16% Khác
 DESCRIPTION OF CUSTOMERS

• Customer range

From 16- 20
Student 1-3 mil vnd Central city
(73%)
(92%) (72,6%) (district 1)

the majority are young people and students aged 16-20, showing a
potential market, with stable spending and a location around district 1.
LOCATION,NUMBER, RESOURCES OF CUSTOMERS

18A/71 Nguyễn Thị Minh Khai street,

ward đa kao, District 1, Tp HCM

-The central location of the city

-Convenient to move through
other districts (districts 3,4 and..)
-Easy access to customers and
opportunities to connect with
partners

Large customer base and

convenient location
SALES FORECASTS

REVENUE BY YEAR Conclusion

40000
• Due to Ho Chi Minh’s city
weather conditions
30000
• High sales in Jun to Sep
and Dec, Jan
20000
• Lowest sales in May

10000

0
Jan Feb Mar April May June Junly Aug Sep Oct Nov Dec
OPERATION PLAN

Chief Chief Operation

manager marketing manager
officer
 CHIEF MANAGER

“
Organize, administer and evaluate
the company's business activities
periodically.

“
Evaluate the work performance
of the business including
departments.

Represent the company in

“ communicating with
shareholders, government
entities and the public.
MR. PHÀM
 CHIEF MARKETING
OFFICER

“
Creating business value with
technology.

“
Creation and strategy of
product promotion through
mass media.

Media management on

“ social platforms.

MR. LONG
 OPERATION MANAGER

Training, coaching new

“ employees, handling
paperwork, labor contracts.

Evaluate plans and strategies

“ in production and service

provision of enterprises.

“
Monitor and evaluate the
performance of employees of
different departments in the
enterprise.
MR. DUY
Quality service customer
Reasonable satisfaction
price products and happiness

high
profitBrand
extension
 INITIAL COSTS

DESCRIPTION AMOUT (VND)

Rent facilities 30m / month
Hiring staffs 14m / month
Equipment + Furniture 65m / month
Marketing advertising 5m / month
Others 3m / month
TOTAL 117m
MARKETING PLAN
- Create a friendly and marketable brand identity that
appeals to our target demographic (young adults).

- Regular promotions, coupons, and stamp cards

help keep a steady stream of customers and
encourage brand loyalty.

- Hire KOL (TikTok, Facebook, ..) to advertise

service, product quality and keep our business fresh
and on top of the market.

 Rent KOL ( 2 – 3M ) / 2 Months

 Advertising on multiple social networking
platforms 1M / 1 Month
 MONTHS ACTIVITIES FEES
1 / 1 / 2023 happy and lucky new year 20% off for the first 100 customers

14 / 2 / 2023 Valentine's Day: lucky couple 50pt discount for 1 lucky couple , 2
pairs of socks/couple
8 / 3 / 2023 International Women’s Day Give 1 teddy bear for a bill from
500k for female customers
30 / 4 / 2023 Reunification Day 50 vouchers for 10 customers
( discount 25 % )
1 / 5 / 2023 International Workers’ Day  Free shoe polish for first 20
customers
1 / 6 / 2023 International Children’s Day 10% refund for bills from 500k

2 / 9 / 2023 National Day Vietnam  Free all services for 1 lucky customer

20 / 10 / 2023 Women's Day Lucky spin for customers with bills

from 500k
1 st, 2 nd, 3 rd Lunar New Year 30% off and a lucky money bag ( 10
- 100 K )
THANKS
Do you have any questions?

Phone: 0933 8383 888 ( Mr Phàm)

E-mail: Inshoerange2023@gmail.com

Web: Inshoerange.com.vn

Fanpage: www.luxyclean.com/In-shoe-
rance.com