Text is available in different sources, which

may be categorized into two:

1. FORMAL EXAMPLES OF THESE ARE NEWS ARTICLES,
PUBLISHED BOOKS, NEWSPAPERS, MAGAZINES,
ADVERTISEMENTS, RESEARCH WORKS, ETC. FORMAL TEXT-
BASED MATERIALS ARE CREATED AND DISTRIBUTED BY
ESTABLISHED INSTITUTIONS (SUCH AS PUBLISHING COMPANIES,
NEWS AGENCIES, ETC.) AND GO THROUGH A RIGOROUS PROCESS
OF EDITING OR EVALUATION AND ARE USUALLY GOVERNED BY
CENSORSHIP OF THE STATE.

2. INFORMAL EXAMPLES OF THESE ARE BLOGS, PERSONAL E-

MAILS, SMS OR TEXT MESSAGES, ONLINE MESSENGERS, SOCIAL
MEDIA PLATFORMS, ETC. THEY COME FROM PERSONAL OPINIONS
OR VIEWS ON DIFFERENT ISSUES, PROCESSES, ETC.
 WHAT IS A TEXT MEDIA?
TEXT MAY BE DEFINED AS A SIMPLE
AND FLEXIBLE FORMAT OF PRESENTING
INFORMATION OR CONVEYING IDEAS
WHETHER HAND-WRITTEN, PRINTED OR
DISPLAYED ON-SCREEN. IT IS VERY
POWERFUL IN DISSEMINATING
INFORMATION, PROVIDING DIRECTION
AND GIVING SUGGESTIONS.
 WHAT IS A TEXT MEDIA?
-BASIC MEDIA FOR MANY MULTIMEDIA
SYSTEMS

-TEXTS IN THE FORM OF WORDS,

SENTENCES AND PARAGRAPHS IS USED
TO COMMUNICATE THOUGHTS, IDEAS
AND FACTS IN NEARLY EVERY ASPECT
OF OUR LIVES.
 WHAT IS A TEXT MEDIA?
TEXT CAN BE AS SHORT SUCH AS A SINGLE
SENTENCE OR PHRASE, OR THEY CAN BE AS
LENGTHY AS NEWS ARTICLES OR
INVESTIGATIVE REPORTING.

NO MATTER HOW BRIEF OR LENGTHY,

HOWEVER, A TEXT IS ALWAYS CAREFULLY
WRITTEN WITH THE INTENT OF SENDING A VERY
SPECIFIC MESSAGE TO THE TARGET AUDIENCE.
 AS CONSUMERS OF TEXT MEDIA AND INFORMATION, WE NEED
TO ASK QUESTIONS REGARDING THE TEXT CONTENT TO
ENSURE ITS RELIABILITY:

•  Who or what institution is sending this message?

•  What techniques are used to attract and hold
attention?
•  What is the language used by the writer?
•  What views are represented? Are they balanced?
•  How might the message be interpreted in different
ways?
•  What is omitted (removed), slurred (unclear) or
added in the message?
 AS PRODUCERS OF TEXT MEDIA AND INFORMATION, WE NEED
TO REVIEW THE MEDIA AND INFORMATION DESIGN
FRAMEWORK:

• target audience,
• author or sender,
• key content,
• purpose,
• form/style, and
• format.
 TEXT AS VISUAL
• Typeface font, font type, or type) is the representation or
style of a text. A typeface is usually composed of
alphabets, numbers, punctuation marks, symbols and
other special characters. Fonts in digital format are
installed in forms such as True Type Font (.ttf), Open
Type Font (.otf), etc. Fonts convey different emotions
and meaning, and you must be very careful in choosing
the right font for your content. The table below presents
the different types of fonts, their implications, uses, and
examples.
EXAMPLES
EXAMPLES
 WHAT ARE THE DIFFERENT TYPES
OF MEDIA?
1. PHOTOGRAPHY
2. VIDEO
3. SCREENSHOT
4. INFOGRAPHIC
5. COMIC STRIPS / CARTOONS
6. MEME
7. GRAPHS / CHARTS
8. VISUAL NOTE TAKING