✓ JOURNALIST-a person who writes for newspapers, magazines, or news websites or prepares news to

be broadcast.

PEOPLE AS MEDIUM OF FUNCTION AND INFORMATION DISSEMINATION.

• -People are the primary tool transferring knowledge and information.

Medium that uses any period material (newspaper, magazines and etc.).

Remains as the primary aid/tool of teachers and students in classroom learning (books).

PEOPLE IN PRINT MEDIA

They are the ones who utilize text and/ or visual arts on order to impart knowledge, transfer information
and express opinions using printed materials such as books, newspaper and magazines.

Ex. Authors, Publishers, Editors, Columnists, Visual Artists, Photographers.

RADIO MEDIA

Radio is powerful mass medium used in education, for disseminating information, imparting instruction
and giving entertainment.

PEOPLE IN RADIO MEDIA

They are the ones who utilize radio media such as cassette tapes, CDs, podcast and Am/FM radio
broadcasting in distributing local and international facts and entertainment. radio DJs, broadcasters,
commentators, radio actors, song artists.

TV MEDIA

Medium that uses the television set to present information. It has a wide audience reach uses both
audio and visual features.

PEOPLE IN TV MEDIA

They are TV personalities on TV as well as people working behind the camera who used television as a
media for disseminating information which serve both educational and entertainment purposes. EX.
NEWS ANCHORS, REPORTERS, HOSTS, SCRIPT WIRTER, VIDEO JOCKS.

WEB MEDIA

The medium is the internet or the world wide web as a means of information exchange. It uses both
audio and video functionally as well as digital or electronic data.

PEOPLE IN WEB MEDIA

They are the ones responsible for sharing knowledge and information in the world wide web through
digital or electronic formats. EX. BLOGGERS, WEB ADMINISTRATORS, ONLINE MEDIA USERS, WEB
WRITERS.

INSTRUCTIONAL MEDIA
The medium is that uses instructional materials and resources to impart knowledge, skills and attitude
though educational or technical courses.

PEOPLE IN INSTRUCTIONAL MEDIA

They are main source of information in a classroom-like environment. They facilitate the learning of the
students using the different tools and strategies incorporate proper knowledge, skills and attitudes. EX.
PROFFESORS, INSTRUCTORS, SPEAKERS, COACHES, TRAINERS STUDENTS, TEACHERS

TYPES OF JOURNALISM

Print Journalism

Print journalists usually report for newspapers or magazines. They may be full time reporters for one
particular publication or freelance writers who contribute to a variety of different publications.
Oftentimes a print journalist will be paired with a photojournalist who will take pictures to complement
the written story.

Photojournalism

Photojournalists are different from traditional photographers in that they are more interested in
capturing images that tell a story than ones that just look nice. Photojournalists are generally highly-
trained photographers who may have worked in a traditional photography medium like wedding
photography before transitioning into journalism.

Broadcast Journalism

Broadcast journalism encompasses both television and radio news. There are two ways that journalists
can be involved in broadcast journalism : behind the scenes or on the air. Journalists working behind the
scenes do a lot of research and reporting, but their faces or voices will not be broadcast. Journalists who
work on the air may do their own reporting or read stories crafted by their colleagues.

Multimedia Journalism

This is the newest field of journalism and also the fastest-growing, Multimedia journalism can
encompass all the fields listed above because a web page can have a written story, still photos, video,
and audio. Multimedia journalists are encouraged to have a wide set of storytelling abilities, as well as
highly defined technical skills.

TEXT INFORMATION

A non-fiction writing written with intention of informing the reader about a specific topic.

A simple and flexible format of presenting information or conveying ideas whether hand-written,
printed or displayed on screen.

Text can be as short such as a single sentence or phrase, or they can be as lengthy as news articles or
investigative reporting.

No matter how brief or lengthy, however, a text is always carefully written with the intent of sending a
very specific message to the target audience.
CHARACTERISTICS OF TEXT INFORMATION AND MEDIA

• A text is any media product we wish to examine.

• A text is effortful to comprehend.

• A text has its limitations too. Images can communicate everything at once

TEXT AS VISUAL

a. Typeface (also called font, font type, or type) refers to the representation or style of a text in the
digital format.

b. A typeface is usually comprised of alphabets, numbers, punctuation marks, symbols and other special
characters. When fonts are installed in the computer, they usually come in file formats such as True
Type Font (.ttf), Open Type Font (.otf), etc.

c. In the absence of images or drawings, text is the easiest way of communicating to your audience. The
use of various font types can express different emotions or meaning.

TYPES OF TYPEFACES :

Serif Serif-connotes formality and readability in large amount of texts. This font is usually used for the
body text of books, newspapers, magazines and research publication. Also, serif fonts give a classic or
elegant look when used for title or heading Examples : Times New Roman, Garamond, Baskerville

Sans Serif

Sans serif- brings a clean or minimalist look to the text. This font is used for clear and direct meaning of
text such as road signage, building directory or nutrition facts inlfood packages. Also, sans serif fonts
give a modern look and is used primarily in webpage design. Examples : Arial, Helvetica, Tahoma,
Verdana, Calibri

Slab Serif

Slab serif-carries a solid or heavy look to text. This font can be used for large advertising sign on
billboards. Examples : Rockwell Playbill, Blackoak

Script

Script-draws much attention to itself because of its brush-like strokes. This must be used sparingly and
not to be used in large body text. This font is usually used in wedding invitation cards or other formal
events Examples : Edwardian, Vladimic Kunstler