MEDIA AND

INFORMATION
LITERACY
PREPARED BY:
CHARMAINE VILLAHERMOSA-LABADAN
What are the things we need to remember if we will
search information using any various type of media?

 Accuracy of the Information

 Reliability of the Information
 Timeliness of the information
 Authority of the Information
 Value of the Information
GOAL:
• IDENTIFY CODES, CONVENTION, AND MESSAGE
AND HOW THEY AFFECT THE AUDIENCE,
PRODUCERS, AND OTHER STAKE HOLDERS.

• REFLECT ON HOW IMPORTANT INFORMATION

CAN BE CONVEYED TO CREATE THE DESIRED
IMPRESSION
“LANGUAGE MAY BE A SOURCE
OF MISUNDERSTANDINGS”
-Marshall McLuhan, 1964
 Language
 Pertains to the technical and symbolic ingredients or codes and
conventions that media and information professionals may select and
use in an effort to communicate ideas, information and knowledge.

 Media Language
 Codes, conventions, formats, symbols and narrative structures that
indicate the meaning of media messages to an audience.
QUESTIONS???
QUICK ACTIVITY:
 Group yourselves into 10
 Identify 3 symbols in the community that are used to convey information (ex. Directions, locations of
attractions, others)

Symbol Meaning/Purpose

Twitter- Social Media

Sports- Time Out

Traffic Sign- Turn Right

Discuss the following:

How are symbols being presented?

What is the importance of using symbols to convey a
message or information?
How these symbols are presented in terms of fonts,
images, colors, design, and others?
TECHNICAL CODES
Include sound, camera angles, types of shots and lighting

 Symbolic Codes
 Includelanguage, dress or actions of characters, or iconic symbols that are
easily understood.

 Convention
Inthe media context refers to a standard or norm that acts as a rule
governing behavior

 Messages
The information sent from a source to a receiver
 Audience
 Thegroup of consumers for whom a media message was
constructed as well as anyone else who is exposed to the message

 Producers
 Peopleengaged in the process of creating and putting together
media content to make a finished media product

 Other Stakeholders
 Libraries,
archives, museums, internet and other relevant
information providers
 “THE FIRST STEP IN BECOMING
MEDIA AND INFORMATION
LITERATE IS TO UNDERSTAND HOW
INFORMATION, IDEAS AND
MEANING ARE COMMUNICATED
THROUGH AND BY VARIOUS MEDIA
AND OTHER INFORMATION
PROVIDERS, SUCH AS LIBRARIES,
ARCHIVES, MUSEUMS AND THE
INTERNET”
COMPONENT MALEFICIENT BURGER BASIC SAFETY SING
FRIDAYS DRIVING

Target Audience

Sender/Author

Purpose

Key Content

Form/Style

Medium/Format
REFLECTION:
1. What information codes, conventions, and messages is
communicated with the pictures?
2. If you are to create an advertisement for a place or
organization of your choice, what technical and symbolic
codes would you use to convey important information and
create desired impression? Why?
3. How is understanding of the technical and symbolic codes
contribute to media and information literacy?
4. Other reflection that you may want to share
END OF LESSON 6