FASHION ACCESSORIES

A fashion accessory is an item which is used to contribute, in a secondary

manner, to the wearer's outfit. The term came into use in the 19th century.
Accessories are often used to complete an outfit and are chosen to
specifically complement the wearer's look.
Fashion
Accessories
Live accessories
Flowers, in bouquets and other forms, have long
been used as living fashion accessories. In addition,
Carried Worn small pets, including toy dogs, birds, lizards,
snakes, and chirping crickets have been worn or
carried as fashion accessories. Talking parrots are
widely recognized as part of a pirate outfit. In
purses and handbags,
hand fans, umbrellas, boots and shoes, ties, hats,
addition, beautiful women companions of rich and
canes, and ceremonial belts, gloves, muffs, powerful men have often been characterized as
swords, Smart phones, jewelry, watches, shawls, "arm charms" or "arm candy", and small children
Portable music player socks, and stockings etc. have been called the ultimate luxury fashion
etc.
accessory.
 FASHION CYCLE
A period of time or life span during which the fashion exists, moving
through the five stages from introduction through obsolescence

◼Introduction stage
◼Rise stage
◼Peak stage
◼Decline stage
◼Obsolescence stage

All styles that come into fashion rotate through the fashion cycle.
Fashion acceptance can be illustrated using a bell-shaped curve.
 Introduction
⦿The first stage of the fashion cycle when new styles, colors, textures, and
fabrics are introduced.

⦿Design first previewed during fashion weeks at the major design centers
are in this stage.

⦿As the new styles, colors, or textures are first introduced, or begin the
upward slope on the hill, a limited number of people accept them.

⦿Fashion leaders wear the styles, which are offered at high prices and
produced in small quantities.
•The new style may be accepted by a small number of people
called fashion leaders.

•Promotional activities include fashion shows and

advertising in high fashion magazines.

•Fashions are produced in small quantities at high prices.

•Retail buyers purchase limited numbers to see if the style will
be accepted.
Rise
⦿Manufacturers who copy new designer clothes will reproduce the
styles as apparel that costs less by using less expensive fabrics or
by minimizing details.

⦿In this stage the fashions become more accepted by more people
because they can afford them.

⦿As consumer interest increases, additional manufacturers copy

the fashions by adapting or changing some of the popular
features.
Mass production reduces the price of the fashion, and more
sales result.
The second stage of the fashion cycle when consumer interest
grows and the fashion becomes more readily accepted by
consumers.

Mass production brings down the price of the fashion, which

results in more sales.

Styles are manufactured in less expensive materials and in lower quality

construction than the original style.

Promotional efforts are increased in high fashion magazines to heighten

consumer awareness.

Retail buyers order items in quantity.

Peak (Culmination stage)
⦿ The third stage of the fashion cycle during which a style is at its height of
popularity.
⦿ The fashion is demanded by almost everyone because it is now within the
price range of most consumers and is mass produced in many variations.
⦿ Each retailer tries to persuade customers that its version of the style is the
best.
⦿ During this stage the fashion is at its most popular & accepted stage in the
fashion cycle.
⦿ The merchandise is mass produced & distributed.
⦿ The prices are not necessarily at the lowest levels. because so many versions
of the fashions have been offered, the prices may vary at this stage.
⦿ Popularity of a fashion can determine how long it remains at this stage.
Long-run fashions:
⦿Styles that take a long time to complete the fashion cycle.
⦿Classics, basics, and/or staple fashions
⦿Slow introduction, long peak, slow decline

Short-run fashions:
⦿Styles that are popular for a brief period of time.
⦿Fads, usually lasting only one season
⦿Accepted and rejected quickly
⦿Teenagers’ fashions change the fastest and have the most trends.
⦿Styles are easy for the manufacturer to produce and are relatively
inexpensive to the consumer.
Decline
⦿The fourth stage of the fashion cycle when the market is saturated
and popularity decreases.
⦿The fashion is overused and becomes dull and boring.
⦿As the fashion decreases in popularity, retailers mark down their
prices.
⦿Promotions center around major clearance or closeout
sales of the fashion.
⦿At this stage consumer demand is decreasing.
⦿There are so many of the fashion items available that they have
oversaturated, or flooded, the market.
⦿Fashion retailers begin to mark down the price of the merchandise to
make room for new designs.
• There are so many of the fashion items available that they
have oversaturated, or flooded, the market.

• Fashion retailers begin to mark down the price of the

merchandise to make room for new designs.
Obsolescence
⦿The fifth stage of the fashion cycle when the style is
rejected, is undesirable at any price, is no longer worn,
and is no longer produced.
⦿This stage marks the end of the fashion cycle.
⦿Consumers are no longer interested in the fashion.
⦿The price of the fashion product may be low at this point, but
consumers will probably not buy the merchandise.
Cycles within cycles

⦿Design elements such as color, texture, silhouette may change

even though the style itself remains popular.

⦿Jeans is a good example (skin fit, boot cut, low waist, high
waist, different washes, torn jeans)
Fashion leaders
⦿Trendsetters who have the credibility and confidence to wear
new fashions and influence the acceptance of new trends.
⦿The first to purchase new styles
⦿Desire distinctiveness and uniqueness
⦿May be innovators and/or influencers.
⦿Royal families, first families, movie stars, television
personalities, athletes, singers, musicians

Fashion followers
⦿Those who accept and wear a fashion only after it becomes
acceptable to the majority.
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