INSTITUTE OF MANAGEMENT STUDIES,

DEVI AHILYA VISHWAVIDYALAYA,INDORE(M.P)

CLASS - MBA E-COMMERCE(2 YEAR)1ST SEM
SUBJECT - MANAGERIAL COMMUNICATION
TOPIC - TYPES OF LISTENING

 Submitted By- Group L “ Prahar Parmar ,Ankit

Solanki ,Yogesh Chouhan”
 Submitted To- Dr.Pooja Agrawal
LISTENING - LISTENING IS AN ACTIVE, VOLUNTARY, AND INTENTIONAL PROCESS THAT INVOLVES MAKING SENSE OF THE WORDS AND SOUNDS YOU HEAR; IT REQUIRES YOUR ATTENTION.

HEARING-  HEARING IS A PASSIVE, INVOLUNTARY, AND SENSORY PROCESS IN WHICH WE PERCEIVE SOUNDS. IT IS A PHYSIOLOGICAL RESPONSE THAT INVOLVES OUR PERCEPTION OF SOUND. IT DOES NOT REQUIRE FOCUSED ATTENTION.
 TYPES OF LISTENING
1.Partial Listening 2.Analytical
Listening

Critical Comprehensive Content

Selective Passive Discriminative
Listening Listening Listening Listening
Listening Listening

3.Full Body
Listening

Attentive Empathetic
Active Listening Visual Listening
Listening Listening
1.Selective Listening: Selective listening is when you focus your attention on
some specific information. It involves consciously or unconsciously choosing to
listen to what is relevant to you and ignore what isn’t. Selective listening takes
1.PARTIAL LISTENING

place when receiver is not in a position to concentrate or some other reason

THIS TYPE OF LISTENING IS ONE SIDED OR INCOMPLETE, THAT IS WHEN PARTIAL LISTENING TAKES PLACE PEOPLE DO NOT LISTEN TO THE FULL CONTENT, OR DO NOT SHOW INTEREST IN THE MESSAGE.

which hinders in proper listening.

2.Passive Listening- Silent and patient listening without interfering or
participating in a talk is known as passive listening. The listener is physically
present but not participating in the communication process. Passive listening is
merely hearing the words and not the message.

Passive Listener do not-

 react to the message.
 exhibit either the verbal or non verbal responses.
 participate actively in communication process.
3. Discriminative Listening: It is an attempt by the listeners to listen to a particular sound which is
important for them and ignores other sounds. For Example while the teacher in the class is taking
attendance at the same time students are talking to each other, despite of so many sounds in the class
room,each student waits for his/her name to be announced for attendance as they are required to respond
for their presence.
 2.ANALYTICAL LISTENING
ANALYTICAL LISTENING OFFERS FAST AND SIMPLE WAY TO FEEDBACK. PEOPLE USE
THIS LISTENING SKILL WHEN THEY WANT TO CRITICALLY EVALUATE THE MESSAGE,
OR NEED TO EXTRACT SOME INFORMATION, OR REQUIRED TO HIGHLIGHT THE
CONTENT.
1. Critical Listening: Critical listening is a process for understanding what is said and evaluating, judging,
and forming an opinion on what you hear. The listener assesses the strengths and weaknesses of the
content, agrees or disagrees with the information, and analyzes and synthesizes material.For example when
a sales person describes about his company’s product and only discusses its benefits, or might deliver
positive feelings of that product and at the same time try to associate negative feelings with what the
competitor has to offer. At this point the listener should be cautious and need not to take decisions on the
basis of immediate feelings, but rather take time before concluding or before taking any actions. One
needs to analyze and evaluate the message in order to determine whether to accept or reject it.
2.Comprehensive Listening: This involves understanding of the complete substance
conveyed by the speaker. The value of this type of listening is that the listener needs to remember the
matter. It is useful when the purpose is to extract information from the speaker. Mostly this skill is
used in classrooms by students and even at the workplace, when we listen to understand new practices
or procedures for better performance. The ultimate goal of comprehensive listening is to
understand the message the speaker is communicating.
3.Content Listening: It describes a situation when one has to pay
attention to the content for receiving some information like highlights of your
organization or learning some technical or creative aspects. While getting
information it would not be good on the listener’s part to challenge the speaker.
The focus in this type of listening should be on gathering information, rather
than making judgement. Taking notes and asking questions is important to
make the listening interactive.
 3.FULL BODY LISTENING
IT IS TO LISTEN NOT ONLY WITH YOUR EARS BUT BY KEEPING
FULL BODY IN A LISTENING MODE. THIS TYPE OF LISTENING
CAN BE DONE BY KEEPING MIND & HEART OPEN, BY OPENLY
USING THE FIVE SENSES OF BODY, AND EVEN BY BUILDING AN
OPEN POSTURE WHILE INTERACTING.

1.Active Listening: Complete involvement of the listener in speaker. He/ She

make the conscious efforts to listen attentively, decode the message and use it
through properly participating. “Active listening is a process in which a listener
receives messages, processes them, and responds so as to encourage further
communication”Here the listener not only listens to the words but also
understands the body language too, even shows regard for the speaker,
concentrates on what is being conveyed and in a way helps speaker to
meaningfully deliver the message. It also includes suggestions by the listener.
2.Attentive Listening: It means, being fully aware of speakers; what they are
saying; how they are saying it, i.e. the tone, pitch of voice, what they are doing,
i.e. gestures, movements, postures, etc., and receiving and interpreting the
message they are sending. Attentive listeners have relational goals like giving a
positive impression, advancing the relationship, or demonstrating care. It is
difficult and very tiring to maintain a state of attentive listening.
3.Visual listening: This kind of listening is used when words are strange. It
generally happens when we do not understand the language, as it may be a
foreign language.
 Visual listening also takes place when the message is unspoken, here the
messages are understood through body movement, facial expressions,
gestures, and especially with eye contacts.
 Visual listening is the practice of observing and tracking images and attracting
customers by using creative logos with perfect colour combinations.
4.Empathetic listening: Empathy means to ‘Put your foot in
another’s shoe’, i.e. to keep yourself at other persons place to understand
and realize the feeling of the speaker. “Empathic listener is able to go into the
world of another- to see as others sees, hear as other hears, and feel as the other
feels”.
 The purpose is to give a patient listening to a friend or an acquaintance and
allow him to talk through a problem. It involves comprehending what kind of
mental state the speaker is at the time of conversation.
 There may be some personal issues, or overloading at workplace or something
else, an empathetic listener will analyze the situation and respond accordingly.
THANKS FOR
WATCHING