MARKETING PLAN

MARKETING PLAN :
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 Review  Who you are

 Measure  What you offer
6 1
 Refine REFINE IDENTITY  Brand Identity

 Strengths
Create a unique  Weaknesses
selling proposition 5 2
that aligns with  Opportunity
your intersection USP Marketing SWOT  Threats

Plan
 Target Market
4 3
Where your target  What is their behavior
market and your  How do they shop
offerings intersect INTERSECTION
TARGET  What do they need

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 IDENTITY
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WHO YOU ARE BRAND IDENTITY

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WHAT YOU OFFER

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 SWOT
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STRENGTHS OPPORTUNITY

WEAKNESSES THREATS
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 TARGET
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TARGET MARKET HOW DO THEY SHOP

WHAT IS THEIR BEHAVIOR WHAT DO THEY NEED

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 INTERSECTION
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Where your target and your offerings

market intersect

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 USP
Your subtitle here

Create a unique selling proposition that aligns with

your intersection
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 REFINE
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MEASURE REVIEW

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THANK YOU...