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Evans Analytics3e PPT 01 Accessible v2
Evans Analytics3e PPT 01 Accessible v2
and Decisions
Third Edition, Global Edition
Chapter 1
Introduction to
Business Analytics
• Accounting audits
• Economic trends
• Marketing research
• Web behavior
– page views, visitor’s country, time of view, length of time, origin and destination
paths, products they searched for and viewed, products purchased, what reviews
they read, and many others
3. Mathematical model:
• Outsourcing cost:
• Q = production volume
•
•
• Breakeven Point:
$50,000 = 50 × Q
Q = 1,000
• If Q < 1,000, outsourcing is cheaper.