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  • Strategic Management

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    George cambridge
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    This document outlines Tesla's business strategy across four areas: market penetration through new vehicle models like the Model 3, product development of new products like the Semi truck and Powerwalls, market development by building new factories internationally, and diversification into areas like grid-scale batteries, software, and new vehicle types. The strategy focuses on leveraging Tesla's strengths in sustainability, safety, affordable electric vehicles, and lithium-ion battery technology.

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    This document outlines Tesla's business strategy across four areas: market penetration through new vehicle models like the Model 3, product development of new products like the Semi truck and Powerwalls, market development by building new factories internationally, and diversification into areas like grid-scale batteries, software, and new vehicle types. The strategy focuses on leveraging Tesla's strengths in sustainability, safety, affordable electric vehicles, and lithium-ion battery technology.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    8 views3 pages

    Strategic Management

    Uploaded by

    George cambridge
    This document outlines Tesla's business strategy across four areas: market penetration through new vehicle models like the Model 3, product development of new products like the Semi truck and Powerwalls, market development by building new factories internationally, and diversification into areas like grid-scale batteries, software, and new vehicle types. The strategy focuses on leveraging Tesla's strengths in sustainability, safety, affordable electric vehicles, and lithium-ion battery technology.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 3

    Market Penetration Product Development

    • M&A (eg DeepScale) • Tesla Roadster


    • Model S • Semi-Truck
    • Model X • Tesla Power-walls
    • Model 3

    Market Development Diversification


    • Grid Scale Batteries
    • Shanghai Factory (Australia)
    • Texas Factory • Cyber truck (new
    • Berlin Factory target market)
    • Sustainable • Software • Artificial • Strong
    • Safe • Lithium-ion Intelligence Corporate
    • Not costly battery packs • Electric Car Governance

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