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A business unit may have started a project some years ago, it becomes apparent that the business may require modernization of the firm wanted to maintain the competitive position in the market. Such desire to maintain the market position is the competitive necessity for the firm.
The Product Line Extension : In this case the project to develop and distribute new products would be judged on the degree to which it fits the firms existing product line, fills gaps, strengthens a weak link, or extends a line in a new, desirable direction. Sometimes careful calculations of profitability are not required. Decision makers can act on their beliefs about what will be the likely impact on the total system performance if the new product is added to the line. Comparative Benefit Model : When the organization has multiple projects to fulfill the goals, a comparative model is considered for selection of the project. The difficulty may be encountered as the projects base for measurements may not be same. However generally financial benefit of to the organization is kept as basic property.