INTRODUCTION TO

ENTREPRENEURSHIP

Entrepreneurship is a journey, not a

destination
- Prof.B.Suresh

1-1
 Entrepreneurship Definitions:

 Creation of an innovative economic

organization for the purpose of gain or growth
under conditions of risk and uncertainty
 The pursuit of business opportunity requiring
resources beyond one’s control .

1-2
Charms of Being an Entrepreneur
1. Opportunity to gain control over your own
destiny.
2. Opportunity to realize your full potential.
3. Opportunity to reap unlimited profits.
4. Opportunity to contribute to society and be
recognized for your efforts.
5. Opportunity to prove one’s achievements to
world.
6. Opportunity to create jobs instead of becoming
a jobseeker.

1-3
 Drivers of New
Venture Formation
 Desirability Influences
 Culture/Subculture
 Family/Peers
 Teachers
 Possibility Factors
 Government
 Marketing
 Role Models
 Finances

1-4
Entrepreneurial Feelings
 Locus Of Control

 Needs
 Independence
 Achievement

 Risk Taking

1-5
 Background/Characteristics
 Childhood/Family

 Education

 Personal Values

 Age

 Work History

1-6
 Motivation/Support Systems
 Motivation

 Support Networks

 Professional

1-7
 Entrepreneurial Process

Entrepreneurial mindset
Identification of business
opportunities
 Investigate the need
 Develop the business plan
 Sourcing of funds
 Start the business
1-8
 Types of Entrepreneurs
1. Entrepreneur from Business Community
2.Serial Entrepreneur
3.Established Entrepreneur
4.Women Entrepreneur
5.Technical Entrepreneur
6.First Generation Entrepreneur
7.Professional Entrepreneur
8.Social Entrepreneur
9.Life Style Entrepreneur 1-9
 Importance of Entrepreneurship

 Job creation.
 Productivity.
 Transfer of Technology.
 Small is beautiful.
 Raising the standard of Living.
 Utilization of natural resources for the common
good.
 Value creation through economic Activity.

1-10