APPLIED

ECONOMICS

CHAPTER 1
1
ECONOMICS
as a Social Science &
Applied Science in Terms
of Nature and Scope

Chapter 1
2
The Nature and Scope
of Economics
Molona, J. A, Nadal, G. J I (2020)

 Economics is a Social Science concerned with the

explanation and prediction of observe phenomena in the
society.
 - studies the way of individuals with scarcity of resources,
susceptible to numerous alternative uses.

 Is also an Applied Science because it uses the scientific

method in its explanations, which consists of observing
reality and presenting questions and problems to arrive at
the formulation of theories and models. 3
THE FIELDS OF ECONOMICS

MICROECONOMICS

- Focuses on the behavior of individual economic units

and the functioning of markets.
- Focuses on parts of the economy: individual, firms,
and industries.

4
THE FIELDS OF ECONOMICS

MACROECONOMICS

- Studies the functioning of economics as an aggregate

(production, employment).
- Looks the economy as a whole
- focusing on goals like production, the standard of
living, unemployment and inflation.

5
Two (2) types of Policies in Macroeconomics

a. Monetary Policy
- a set of actions to control a nation's overall money
supply and achieve economic growth.

b. Fiscal Policy
- is the use of government spending and taxation to
influence the economy.
- Governments typically use fiscal policy to promote
strong and sustainable growth and reduce poverty.
6
The Economic Agents/Stakeholders

1. Consumers
• Consume goods and services /offer production factors
• Maximize utility
2. Producers
• Produce goods / demand productive factors
• Maximize profit
3. The public sectors
• Attempt to maximize the well-being of society
7
BASIC TERMS IN
APPLIED ECONOMICS

Chapter 1
8
Basic Terms in Applied Economics

a. Tangible Goods

- Material goods or commodities

b. Intangible Goods

- a type of good that does not have a physical nature,

9
Goods may also be classified according to use

CONSUMER GOODS

- goods for the ultimate

consumption of the
consumers.

10
Goods may also be classified according to use

ESSENTIAL GOODS

- used to satisfy the

basic needs of man

11
Goods may also be classified according to use

CAPITAL GOODS or
INDUSTRIAL GOODS

- used in the
production of other
goods and services.

12
Goods may also be classified according to use

LUXURY GOODS

- goods man may do

without, but may
give comfort and
satisfaction.

13
Goods may also be classified according to use

ECONOMIC GOODS

- goods which are useful

and scarce; with value
attached to them and a
price has to be paid for
their use.

14
 COMPETITION PART 2

Competitor 4
Competitor 2 Logo
Logo

More Expensive Less Expensive

Competitor 3
Competitor 5
Logo Competitor 6
Logo
Logo
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 Section 1 Title
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Section 2 Title

PRODUCT
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Section 4 Title
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 PRODUCT
PART 2
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 DIVIDER

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BUSINESS MODEL
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1 2 3
Section 1 Title Section 2 Title Section 3 Title
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adipiscing elit. Maecenas porttitor adipiscing elit. Maecenas porttitor adipiscing elit. Maecenas porttitor
congue massa. Fusce posuere, magna sed congue massa. Fusce posuere, magna sed congue massa. Fusce posuere, magna sed
pulvinar ultricies, purus lectus malesuada pulvinar ultricies, purus lectus malesuada pulvinar ultricies, purus lectus malesuada
libero, sit amet commodo magna eros libero, sit amet commodo magna eros libero, sit amet commodo magna eros
quis urna. quis urna. quis urna.

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 $12,345
MARKET Section 1 Title
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OPPORTUNITY porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies,
purus lectus malesuada libero

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$6,789
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massa. Fusce posuere, magna sed pulvinar
ultricies, purus lectus malesuada libero, sit
amet commodo magna eros quis urna. Nunc
viverra imperdiet enim. Fusce est. Vivamus a Section 2 Title
tellus. Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas
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 $25 $50 $100
Billion Billion Billion

Section 1 Section 2 Section 3

Title Title Title

MARKET
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OPPORTUNITY viverra imperdiet enim. Fusce est. Vivamus a tellus.

PART 2
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Section 1 Title
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 Pellentesque habitant morbi tristique senectus et netus et
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nonummy pede. Mauris et orci.
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COMPETITION
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 Pellentesque habitant morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci.
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GROWTH STRATEGY
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Section 1 Title
Section 1 Subtitle
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Section 3 Title
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 TIMELINE
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20XX 20XX 20XX 20XX 20XX

Month Month Month Month Month

Point 1 Title Point 2 Title Point 3 Title Point 4 Title Point 5 Title
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amet, consectetuer amet, consectetuer consectetuer adipiscing elit. amet, consectetuer amet, consectetuer
adipiscing elit. Maecenas adipiscing elit. Maecenas Maecenas porttitor congue adipiscing elit. Maecenas adipiscing elit. Maecenas
porttitor congue massa. porttitor congue massa. massa. Fusce posuere, porttitor congue massa. porttitor congue massa.
Fusce posuere, magna sed Fusce posuere, magna sed magna sed pulvinar ultricies, Fusce posuere, magna sed Fusce posuere, magna sed
pulvinar ultricies, purus pulvinar ultricies, purus purus lectus malesuada pulvinar ultricies, purus pulvinar ultricies, purus
lectus malesuada libero lectus malesuada libero libero lectus malesuada libero lectus malesuada libero

MM.DD.20XX
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 20XX 20XX 20XX

Users 50,000 400,000 1,600,000

Jobs 500,000 4,000,000 16,000,000

Average price per job 75 80 90

COMPANY REVENUE @15% 5,625,000 48,000,000 216,000,000

- Cost of Revenue 0 0 0
FINANCIALS Gross Profit 5,625,000 48,000,000 216,000,000

OPEX

Lorem ipsum dolor - Sales & Marketing 5,062,500 38,400,000 151,200,000 70%
sit amet, consectetuer - Customer Service 1,687,500 9,600,000 21,600,000 10%
adipiscing elit
- Product Development 562,500 2,400,000 10,800,000 5%

- Misc. 281,250 2,400,000 4,320,000 2%

TOTAL OPEX 7,596,750 52,800,000 187,920,000

EBIT -1,968,750 -4,800,000 28,080,000 13%

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OUR
TEAM
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Person 1
Title
Person 2
Title
Person 3
Title
Team Member Title Team Member Title Team Member Title
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 OUR TEAM SLIDE
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Person 1 Name Person 2 Name Person 3 Name

Team Member Title Team Member Title Team Member Title

Person 4 Name Person 5 Name Person 6 Name

Team Member Title Team Member Title Team Member Title

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FUNDING
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$1,500,000 $1,500,000 $1,500,000

Category Description Category Description Category Description

$2,500,000 $1,500,000 $1,500,000

Category Description Category Description Category Description

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 SUMMARY
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libero, sit amet commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et malesuada
fames ac turpis egestas.
 Proin pharetra nonummy pede. Mauris et orci.

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 THANK
YOU!
August Bergqvist

Phone: Email: Website:

+11 216 555-0011 bergqvist@vanarsdelltd.com www.vanarsdelltd.com

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 APPENDIX

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amet commodo magna eros quis urna.
Nunc viverra imperdiet enim. Fusce est.
Vivamus a tellus. Pellentesque habitant
morbi tristique senectus et netus et
malesuada fames ac turpis egestas. Proin
pharetra nonummy pede. Mauris et orci.
Person 1 Name
Customer Member Title
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TESTIMONIALS
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Person 2 Name
Customer Member Title
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Person 3 Name
Customer Member Title
32

CASE STUDY
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congue massa. Fusce posuere, magna sed pulvinar ultricies, purus lectus
malesuada libero, sit amet commodo magna eros quis urna. Nunc viverra
imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi tristique
senectus et netus et malesuada fames ac turpis egestas. Proin pharetra nonummy
pede. Mauris et orci. Lorem ipsum dolor sit amet, consectetuer adipiscing elit.
Maecenas porttitor congue massa. Fusce posuere, magna sed pulvinar ultricies,
purus lectus malesuada libero, sit amet commodo magna eros quis urna. Nunc
viverra imperdiet enim. Fusce est. Vivamus a tellus. Pellentesque habitant morbi
tristique senectus et netus et malesuada fames ac turpis egestas. Proin pharetra
nonummy pede. Mauris et orci.
 Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Maecenas porttitor
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malesuada libero, sit amet commodo magna eros quis urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
 Pellentesque habitant morbi tristique senectus et netus et malesuada fames ac
turpis egestas. Proin pharetra nonummy pede. Mauris et orci.
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MOBILE VERSION
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urna.
 Nunc viverra imperdiet enim. Fusce est. Vivamus a tellus.
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fames ac turpis egestas. Proin pharetra nonummy pede. Mauris et
orci.

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