SEO Audit Report

Content and Technical

Instructions:
• This Live Project has 2 parts: Part 1: Analysing upGrad SEO Audit
report; Part 2: Analysing your Blogs’ SEO Audit Report.
• You will analyse the SEO audit report for upgrad.com from
seositecheckup.com and suggest ways to optimise for a better
SEO score. Similarly, you will analyse the SEO audit report for
your blog using seoptimer.com
• You need to provide (any) two optimization techniques for
content and (any) two for technical.

• Note: The SEO reports used are from different tools.

PART A
Content SEO

From the SEO audit report given, suggest ways to perform Content SEO.

Your Answer:

Optimisation suggestion 1 (Include, how it will impact)

Insert H1 tag. This will starkly improve user experience and concurrently SEO as well
Content SEO

From the SEO audit report given, suggest ways to perform Content SEO.

Your Answer:

Optimisation suggestion 2 (Include, how it will impact)

insert Alt tags for images as they provide context for the displayed images. This helps crawlers
and the indexing process.
Technical SEO

From the SEO audit report given, suggest ways to perform Technical SEO.
Your Answer

Optimisation suggestion 1 (Include, how it will impact)

Insert robot.txt file in order to let crawlers know which URLs they can access in the site.
Technical SEO

From the SEO audit report given, suggest ways to perform Technical SEO.
Your Answer

Optimisation suggestion 2 (Include, how it will impact)

Minification of javascripts in order to improve load times. Fix image aspect ratio for the same and to
improve user experience.
PART B
Attach Your Blogs SEO Report (in the from of screen
shots)
Q1. Identify two content and two technical gaps for your webpage. State relevant
optimisation techniques for the same.

Your Answer

• Amount of content on home page lacking/thin Fix: Optimize content and increase volume.
• Lack of key words in meta description tag. Fix: Alter to include more.
• Lack of ssl certificate negatively impacts CTR. Fix: Obtain SSL certificate to fix the same
• Lack of alt tags in images used. Fix: Insert alt tags for images used.
Q2. Identify the Title tag, H1, H2 and H3 tags for your blog's home page.

Your Answer

H1 tag: Lockdown Gamer

H2 and H3 tags unused.
Q3. What is your server speed; and How can you improve it?

Your Answer

Server speed is 1-3 seconds. This appears to be due to the inclusion of inline styles: an older
coding process that complicates html code and degrades page loading performance. Modifying this
should improve loading speed.
Q4. Study your report and identify if your blog has a robot.txt file?

Your Answer

Yes according to the report my blog has a robot.txt file.