HOW RESTAURANTS

CAN SURVIVE
RIGHT NOW(COVID
PEROID)
Done by,
- Riyashni S (2113083) 2

- Sabarish Gnanaraj P (2113084)

- Sweatha S (2113102)
1 CASE
SCENARIO
Today, all businesses are
suffering due to covid .
Restaurants are one industry
that is particularly apparent
and indicative of our
economic difficulties.
“
“ADAPTATION IS
THE KEY TO
SURVIVAL”

4
 REASONS WHY
RESTAURANTS SHOULD
LOWER THE PRICE

▪ Takeout experience lacks attributes.

▪ Consumers scrutinize optional
expenditure.
▪ Attract new customers.

5
USUAL
STRATEGIES
6
 TWO MAJOR STRATEGIES

1.COST–PLUS PRICING STRATEGY

Extra charge over the regular cost.

2.TRIPLE PRICING STRATEGIES

Good pricing strategy (low price items)
Better pricing strategy (mid-end items)
Best pricing strategy (expensive items)

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 DISCOUNT
STRATEGY
 One strategy for restaurant owner is
creating new price discount.
 No discount over 20%.
 Clarity about short term and special offers.

8
 HURDLES-TO-
DEVALUATION

▪ Psychological reinforcement to
customers.
▪ The discounts are unique and are
not permanent.

9
 RESTAURANTS CAN CREATE
HURDLES IN SEVERAL WAYS
BRING A CANNED BUY IN BULK
GOOD FOR A FOOD
PANTRY
1 2
3 4
PURCHASE WITH
BOOZE CASH ONLY

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Thank you 11