NSTP: CWTS

CHAPTER V: SOCIAL
MOBILIZATION
Specific Objectives:
At the end of this module, the students should be able to:
 Define social mobilization and the elements of social
mobilization.
 Discuss the benefits of social mobilization to the
community.
 Relate the management process and role of community
workers.
 Draw the mobilization chapter; and
 Come up with the situation analysis report of their
community.
THE CONCEPT OF SOCIAL MOBILIZATION

Social mobilization is an approach and

tool that enables people to organize for
collective action, by pooling resources
and building solidarity required to
resolve common problems and work
towards community advancement.
KEY ELEMENTS OF SOCIAL MOBILIZATION
FOUR (4) BASIC ELEMENTS OF SOCIAL MOBILIZATION:
 Organizational Development – a process in which
community members especially the poor form their own
groups or organizations based on common development
interests and needs that are best served by organizing
themselves as a group.
 Capital Formation for Development through Community
Savings – Capital formation (through mobilization of
savings) enhances a community organization’s power to
realize its potential. “Savings generated by individual
members are the assets of the community organization
and are the first step towards their self-reliance”
(Pandey, 2002).
KEY ELEMENTS OF SOCIAL MOBILIZATION
 Training for Human Resource Development – Community
members can maximize their potential not only by
organizing themselves but also by upgrading their existing
skills to better manage new inputs – business and
community initiatives and establish effective links with
local government and other actors.
 Socio-economic Development – initiatives are a great
incentives for community members to organize
themselves. It is important therefore that an initiative
which includes social mobilization provides support in the
form of matching grants or access to credit, marketing
and other services that will lead to tangible improvements
I social economic conditions within the community.
FACILITATING THE SOCIAL MOBILIZATION PROCESS

Whilst there are grassroots or social

movements that have emerged from
within communities, the isolation of
poverty and resulting passivity or
powerlessness of citizens, particularly in
rural areas of developing countries, calls
for external support at the initial stages
of the social mobilization process.
THE FOLLOWING SHOULD BE UNDERTAKEN IN SOCIAL
MOBILIZATION

 Advocacy – element which is focused on various actors

which could create the positive environment for program
or service delivery.
 Information, Education, and Communication (IEC) - a
set of accurate and consistent information on the
programs and services as a timely response by those in
direct contact with the communities.
 Community Organizing – individual and community croups
are able to get a sese of what they can do among
themselves to improve their situation.
THE FOLLOWING SHOULD BE UNDERTAKEN IN SOCIAL
MOBILIZATION
 Capacity Building – Social mobilization can only be sustained if the
network of the advocates and mobilizers are continually expanded
through.
 Capacity – building (people)
 Institutional Development (organization)
 Community Empowerment and Program Sustainability
 Empowerment is the process of people taking action to overcome the
obstacles to progress where this action involves getting more control over
their situation.
 Community Empowerment enables individuals and the community to do
their own thinking and reflection to improve their situation.
 Sustainability comes only when individuals, groups, and communities have
ownership of the problem and are able to act on their own.
THE FOLLOWING SHOULD BE UNDERTAKEN IN SOCIAL
MOBILIZATION

 Institutional Development
 Seeks to improve the ability of the institution to carry out its
mandate, mission and vision, and achieve its goals and objectives.
 Key levels: systems, processes, networks financial capacity,
physical infrastructure, and management of resources.
 Networking and Alliances Building:
 Social mobilization’s success depends on the identification of
relevant individuals and groups which can contribute to the
achievement of the program’s goals/
 Partners are those with whom we work directly.
 Allies are those who have similar interests and programs with us,
but with whom we may not work directly.
BENEFITS OF SOCIAL MOBILIZATION
 Poverty Alleviation – social mobilization is an important tool in
the poverty alleviation process, as it enables communities and
the poor themselves to engage actively in solving their own
problems and effectively tackling poverty in its multi-
dimensional form.
 Promoting Democratic Governance – experience shows that
poverty and bad governance mutually reinforce, as they foster
exclusion of citizens from decision making processes, lack of
access to basic services, lack of opportunity, dependency, and
limited of public goods. Social mobilization must be
institutionalized within government for it to be effective.
 Creating demand for good governance through social
mobilization must be completed with increase capacity of the
local government to manage and effectively respond to the
demand and improve its governance practices.
 Environmental Management – is the act of organizing
people to better manage their natural resources and fight
against practices and organizations that degrade the
environment through promoting appropriate legal,
regulatory and institutional frameworks and policy dialogue
 Conflict Prevention – as people organize to address common
problems, and to collectively improve their socio-economic
conditions in an equitable, democratic and transparent
manner, possibility of
 Sensation and
clearance

Awareness Raising
Official Completion
Ceremony
Mobilizer Training

Work Continues
Until Completion Unity Organizing

Implementation Participatory
Begins Assessment

Monitoring and Management Training

Recording

Community Action
Negotation Plan

Community Project
Design
 Sensitazion and Clearance – sessions with local leaders
and government officials.
 Awareness Raising - public meetings with members of
target communities.
 Mobilizer Training – organizing the community workers.
 Unity Organizing – putting together different community
units or members.
 Management Training – the training of community leadres
and mobilizers (e.g. how to prepare and write effective
project designs).
 Participatory Assessment – identifying priority problems
(therefore priority goals as solutions).
 Community Action Plan (CAP) – consistent with district
plans and community priorities.
 Community Project Designs – created from and submitted
by target communities as proposals.
 Negotiation - proposals discussed until they meet
everyone’s expectations.
 Implementation Begins – work on community projects by
community members starts.
 Monitoring and Reporting – following up and preparing
updated reports on development.
 Work Continues Until Completion – implementation,
monitoring, reporting, payments.
 Official Completion Ceremony – invite more community
project designs.
COMMUNITY MANAGEMENT PROCESSESS:
I. Situation Analysis
• It is a collective process of examining the prevailing social,
political, economic, environmental, cultural and spiritual
conditions of a given community. It is a preparatory step to the
actual planning process.

ROLES OF COMMUNITY WORKERS IN SITUATION ANALYSIS

1. Determine how they can improve the prevailing situation to
achieve community goals.
2. Collectively understand and define community needs and
problems.
3. Identify change strategies and resources, and making decisions on
how to implement the identified solutions.
STEPS IN FACILITATING SITUATION ANALYSIS

1. Community Orientation
2. Data Gathering
3. Data Processing
4. Preparation of Community Profile
5. Presentation, Validatioin and Approval of the
Community Profile
6. Finalization of the Community Profile and
Dissemination
II. Community Planning
• It is a process through which the people collectively define their
priority problems, determine their development vision, set goals
and objectives, identify resources which they can utilize, and
develop a plan of action to achieve community goals.

ROLES OF COMMUNITY WORKERS IN PLANNING

1. Enable people to address their community needs and problems
2. Develop planning skills
3. Involve Community members in decision-making.
4. Provide the community members with the process where they can
plan their own development
5. Guide the community members in developing a plan of action
geared towards achieving community goals.
STEPS IN FACILITATING COMMUNITY PLANNING

1. Formation of community planning team

2. Community Visioning
3. Setting of community goals and objective
4. Identifying resources and constraints
5. Preparations of community plan, action, and budget
6. Presentation, community validation, and approval of the
community plan of action and budget.
7. Finalization of the community profile and its dissemination.
III. IMPLEMENTATION
• It is a process of carrying out the projects and activities in the community action plan. Its main
purpose is to test the feasibility of the planned projects and activities, and institute necessary
change or modifications when necessary.

ROLES OF COMMUNITY WORKERS DURING IMPLEMENTATION

1. Oversee and direct the implementation of projects and activities.
2. Conduct an information and advocacy campaign on the community plan.
3. Motivate the community members to contribute to the projects and activities.
4. Monitor the status of implementation (come up with a checklist or data board on the status of
projects/activities)
5. Make a quick adjustment in consultation with the community members when problems arise.
6. Coordinate various activities, tasks, and efforts of community member.
7. Mobilize community resources for the projects or activities.
8. Conduct regular consultation and feed backing with community members.
9. Clarify roles of each member on projects or activities
10. Manage interpersonal relationships and conflict management
11. Facilitate team-building activities (reflection process, values-formation)
SOCIAL MOBILIZATION PLANNING FRAMEWORK
Situation Analysis
-Socio-economic Political
Environment
Vision, Mission, - Problem Needs Desired
Program Goals and Action/Object
Objectives Social Mobilization
Analysis
-Political Will
-Service Providers KSA
-Target Beneficiaries
KASP STRATEGIC THRUSTS
-Gaps in Legislation, -Advocacy
implementation of Laws -Information,
-Community Involvement Education, and
-Media Scene Communication
-Resource -Community
Organizing
OPERATIONAL
MONITORING -Activities -Networking/
AND -Expected Output Alliance
EVALUATION -Timetable
-Responsibility Center
-Resource and Budgetary Requirement
WHAT IS COMMUNITY?
 A community as described by Ross (1967), and cited in Tucay
(2002), in her paper regarding community organizing, is an
aggregation of families and individual areas, settled in a fairly
compact and contiguous geographical area, with significant
elements of common life as shown by manners, customs, traditions
and mode of speech. She further elaborated that the patterns of
relationship among the people of the community may by ordered
by special groups or entities (schools, churches, professions or
welfare bodies). A geographic community must have special
interest groups and sectors, and also a combination of social units
and systems: economic, political and socio-cultural.
WHAT IS A COMMUNITY ORGANIZING?
 It is a social development approach that aims to
transform the apathetic, individualistic and
voiceless poor into dynamic, participatory and
politically responsive community.

Community welfare service is applying a

collective, participatory, transformative, liberative,
sustained, and systematic process to improve the
quality of their lives and the community.
CONDITIONS TO CONSIDER IN COMMUNITY ORGANIZATION
1. Recognize and deal with the problem accordingly.
2. Provide the community self-determination.
3. Engage the community in the solution of the problem
actively.
4. Move at a pace that is deemed comfortable for the
community.
5. Encourage growth through problem solving.
6. Encourage community self-integration and understanding.
GOALS OF COMMUNITY ORGANIZING
1. People’s Empowermwent. It aims to teach how to achieve effective
power for the people in order to overcome their powerlessness to
develop their capacity to initiate and develop their own plans.
2. Building Permanent Structures and People’s Organization. It aims
to establish and sustain aspirations of people to ensure their
maximum participation and to provide a venue for them to link up
with other groups and sectors. It can be internalized to become the
building blocks for a better future.
3. Improve Quality Life. It is the mobilization of resources (human and
material) geared to gain concession in fulfilling basic needs like
food, clothing, shelter, education, and health.