Objectives

Define mass media

Describe the new media and
social media
Describe telecommunications
Introduction
Communication that is mediated or
transmitted through channels such as:
1.television, 2.film, 3.radio, 4.social
networking sites, 5.fax, 6.e-mail, 7.cell
phone, 8.overnight couriers, 9.messengers,
and 10. print referred to as media, plural
form medium ( Alberts ,Nakayama and
Martin 2007)
What is MASS MEDIA?
It is all forms of
communication that are
devoted to transmitting
standardized messages to
widespread audience
 Newspapers
Examples: 
Magazines
Books
E-books
Radio
Social networking sites
And
internet
MASS MEDIA
Is a one-way system
The audience is not
obliged to pay attention
or give feedback
NEW MEDIA AND SOCIAL MEDIA

Communication is not
necessarily relational
but issue-and interest-
based.
New media
Helped transform the notion
of a community based on
geography to a community
based on interest, from
citizen to netizens
Social media
Most prominent forms of
Social media: 1.Blogging
and 2. social networking
New media and Social media

challenged the
profession of
communication and
ethics of communication
New media and social media

Open debates and

consensus are
increasingly sought
and achieved
Telecommunication

Refersto the
transmission of
information by
electromagnetic means
Examples
Large volumes : words ,
sounds, images
Long distance:
Electromagnetic signals by:
telegraph , telephone, radio
or television
ACCRONYMS
 ICT
Information and Communication
Technology
 -This
agency allocates global radio spectrum
and satellites orbits develops the technical
standards
 ITU International Telecommunications Union
 -Themembership has cross-section of the
global ICT
ACCRONYMS