Professional Documents
Culture Documents
Develop An Apparel Brand
Develop An Apparel Brand
The ultimate
choice
WELCOME TO OUR
PRESENTATION
ASSIGNMENT ON :
DEVELOP AN APPAREL
BRAND
2
BGMEA UNIVERSITY OF
FASHION &
TECHNOLOGY(BUFT)
SUBMITTED TO: DEPARTMENT: APPAREL MANUFACTURING & TECHNOLOGY (AMT)
3
PARTICIPAN VEIL
The ultimate
TS
choice
MD. NAZRUL ISLAM HISHAM SAZZAD KAYES APURBO KHAIR S.M. ZAKARIA
RAJ CHOWDHURY
191-066-101 191-075-101 191-063-101 191-051-101 191-070-101
4
BRAND NAME
&
LOGO
VEIL
The ultimate
choice
5
BRAND
VEIL
DESCRIPTION The ultimate
choice
• Basically it’s (VEIL) a synonym • This brand cynosure’s apparels • This aspects the
of Covering. quality would be uniform as like psychological
name factor of
the apparel/clothing. uniformity- which will attract
• I chosen this brand name the consumers.
because, as we know Covering
refers to the apparel/clothing. • So this is thereason
of
choosing this name.
6
BRAND
MANTRA
UNIQUENESS PERCEIVE TO APPAREL VEIL
The ultimate
choice
7
DEVELOPED THE MANTRA
8
DEVELOPED THE
MANTRA VEIL
UNIQUENESS PERCEIVE TO APPAREL The ultimate
choice
10
BRAND IDENTITY VEIL
PRISM The ultimate
choice
11
BRAND IDENTITY
VEIL
PRISM The ultimate
choice
PHYSIQUE PERSONALITY
INTERNALISATION
EXTERNALISATION
RELATIONSHIP CULTURE
High quality European, International,
High price Exoticism, Exclusive, Party
Trustworthy wear.
Luxurious identity.
REFLECTION SELF-IMAGE
Expensive Stylish
Aesthetic Posh
Classy Luxurious
Unique
Picture of Receiver
12
VEIL
BRICK & MORTER The ultimate
choice
RETAILER
Brick and mortar refers to a physical
presence of an organization or business in
a building or other structure. The term
brick- and-mortar business is often used
to refer to a company that possesses or
leases retail shops, factory production
facilities, or warehouses for its operations.
Example :CHANEL
13
BRICK & MORTER VEIL
RETAILER
The ultimate
choice
CHARACTERISTICS
14
VEIL
CLICK & BUY The ultimate
choice
RETAILER
A click-and-buy business model is
based on investing in both a physical
and online presence. Click and buy
models are becoming increasingly
popular as consumers seek to buy
products online and off and to
examine products offline before
buying them online.
Example : AMAZON.COM
15
BRICK & CLICK VEIL
The ultimate
choice
RETAILER
Bricks and clicks, or Omni channel retail
strategy, is a jargon term for a business
model by which a company integrates
both offline and online presences,
sometimes with the third extra flips.
Many retailers also offer telephone
ordering and mobile phone apps, with
most providing telephone sales
support.
Example :GUCCI
16
DIFFERENCE IN THEIR VISUAL VEIL
The ultimate
MERCHANDISING choice
17
VEIL
The ultimate
choice
18
FASHIOB BRAND: ZARA
LOVE YOUR CURVES
19
ZARA
LOVE YOUR CURVES
• The fashion company Zara has a marketing strategy that is quite unique. Zara only spends
about 0.3% of their revenue on promotion. This would be the reason Zara does not appear
on television or poster advertisements.
• Zara focuses heavily on their product, place and pricing as opposed to promotion. Zara
rarely advertises any store sales or have sales promotions other than sale items unlike other
retailers.
• It is also interesting to note that Zara never places their brand or logo on their products.
Zara’s sales associates do not need to focus on personal selling.
20
ZARA
LOVE YOUR CURVES
• Promotion One thing to note is that Zara spends very little on promotion campaigns compared to
average fashion retailers.
• It just simply doesn’t market itself as aggressively as other companies. But this doesn’t mean it
has no focus on marketing.
• Zara mainly focuses on opening new stores and word of mouth. The key promotion strategy of
Zara is based on experience, exclusivity, affordability, and differentiation.
• This strategy is visible through the attention to each detail of its showrooms. Everything is precise,
professional, and elegant.
• Every store manager can talk directly to its counterparts in Spain regarding the situation. By
focusing on the brand’s core qualities towards buyers, Zara can build its popularity with an
effective brand image. When it comes to promotion, Zara has also used the power of social media
channels effectively.
21
ZARA
LOVE YOUR CURVES
• Zara is an instant fashion brand that focuses on providing what buyers need faster than
everyone else.
22
THANKYOU..!
23