PROJECT #2

Abril, Sarah Arnal, María Mundins, Kamil Pinzón, Gabriela

 3RD
INDUSTRIAL
• Scientific-Technical Revolution or REVOLUTION
the Intelligence Revolution.
• Renewable alternatives of energy.
• Share messages in many ways.

Microelectronics, highly advanced technologies and R&D.

 4TH
INDUSTRIAL
• Steam engine. REVOLUTION
• Telegraph.
Result of the dynamism of technologies and the
• Information and comunication combination of digital and physical systems.
technologies.
 Link between the virtual world and
the real world.

AUGMENTE
D REALITY

Add information digitally to

physical elements.
 Characteristics
• Combination of the real world with
the virtual world.
Types
• 3D proportions.
• Images.

• Real time. • Spaces.

• Places.
 Packaging and
Augmented Reality
INTERNET OF THINGS
INTERNET OF THINGS
VISUAL MERCHANDISING
Presentation of products in a way that makes them
visually attractive and visible in a retail store.

The main goal of visual merchandising is to attract

buyers and increase sales.
Importance
Maximizes the aesthetics of a product so that it sells more.
It is the main reason why buyers and consumers visit a
retail store.

Benefits
• Increase the number of your customers.
• Increase your sales.
• Maximize the potential of your sales space.
• It allows you to obtain the maximum value from your
products.
 Basics
Examples
Functions
• Promote the showcase. •Music
• Break homogeneity. •Smell
•Interior design
• Provide sales autonomy to the showcase.
•Graphics
• Take advantage of special occasions.
VIRTUAL REALITY
What is it? Whats is it for? What is its purpose?

Advantages: Disadvantages:
• It’s not dangerous. • The price
• Works for training.
• New experiences.
Helmets types
Virtual Reality implemented in
logistics
VISUAL DISPLAY
What is it?

It’s a display device for presentation of images, text or video transmitted

electronically.
The rol of Visual Display in
technology retail