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  • Strategy MGN600

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    Manjit Kaur
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    The document appears to be a report from the simulation game of a company covering 5 rounds. It includes summaries of performance from the Production, Finance, Marketing, Research, and other departments. Key metrics tracked include share price, PAT, debt-equity ratio, current ratio, EBIDTA, advertising budget, sales growth, and gross margin. The company increased production capacity, R&D investment, and loan amounts while improving its credit rating over the 5 rounds.

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    The document appears to be a report from the simulation game of a company covering 5 rounds. It includes summaries of performance from the Production, Finance, Marketing, Research, and other departments. Key metrics tracked include share price, PAT, debt-equity ratio, current ratio, EBIDTA, advertising budget, sales growth, and gross margin. The company increased production capacity, R&D investment, and loan amounts while improving its credit rating over the 5 rounds.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views19 pages

    Strategy MGN600

    Uploaded by

    Manjit Kaur
    The document appears to be a report from the simulation game of a company covering 5 rounds. It includes summaries of performance from the Production, Finance, Marketing, Research, and other departments. Key metrics tracked include share price, PAT, debt-equity ratio, current ratio, EBIDTA, advertising budget, sales growth, and gross margin. The company increased production capacity, R&D investment, and loan amounts while improving its credit rating over the 5 rounds.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 19

    SIMULATION GAME

    TEAM4
    STRATEGY
    FOR

    HIGH EARNERS AND ELITE


    SEGMENT
    PRODUCTS

    1. For High Earners


    2. For Elite
    PRODUCTION DEPARTMENT

    • Increased the production plants by 39.

    • Increased the maintenance investment.

    • Available Production Capacity is 2700000 units.


    FINANCE DEPARTMENT

    Share Price
    Round 1 : Rs.16.6

    Round 2 : Rs. 27.8

    Round 3 : Rs. 33.2

    Round 4 : Rs. 53.2

    Round 5 : Rs. 81.7


    FINANCE DEPARTMENT

    • Increase in Loan amount.

    • Issued New Shares.

    • Credit Rating : AA
    PAT
    30.00%

    26.36% 25.76%
    24.14%
    20.00%
    18.59% 19.12%

    10.00%

    0.00%
    0 1 2 3 4 5
    Axis Title

    -10.00%

    -20.00%

    -30.00%
    -30.06%

    -40.00%
    Debt/Equity ratio
    30.00%

    25.00%
    24.39%

    20.00%

    Debt/Equity ratio
    15.00% 15.37%
    13.82%

    10.00%

    7.65%

    5.00%

    1.17%
    0.00% 0.00%
    0 1 2 3 4 5
    Current Ratio
    18.00
    16.79
    16.37
    16.00
    14.45
    14.00
    12.59
    11.73
    12.00
    9.62
    10.00

    8.00
    Current Ratio
    6.00

    4.00

    2.00

    0.00
    0 1 2 3 4 5

    Round

    Round 0 1 2 3 4 5

    Current Ratio 11.73 16.37 9.62 12.59 14.45 16.79


    EBIDTA
    50.00%

    40.00%
    37.74% 37.60% 36.48%
    30.00% 33.18%
    20.00% 26.64%

    10.00%
    Axis Title

    0.00%
    1 2 3 4 5 6
    -10.00%

    -20.00%

    -30.00%
    -42.83%
    -40.00%

    -50.00%
    MARKETING DEPARTMENT
    • More expenditure on High Earner Product as compare to Elite Product.

    • Raise the no. of sales employees for Company owned showrooms and in Speciality
    stores and no. of stores as well.

    • Increase in media expenditure like publishing in Television advertisements,Newspaper


    and on internet as per the particular product.

    • Sales Growth -23.8 %

    • CSR activities – Rs.3,00,000


    MARKETING DEPARTMENT
    Advertising Budget

    Round 1 : 2,65,00,000
    Round 2 : 2,91,00,000
    Round 3 : 3,92,00,000
    Round 4 : 2,55,00,000
    Round 5 : 38000000
    HIGH EARNER PRODUCT
    ELITE PRODUCT
    ELITE
    HIGH EARNER
    RESEARCH DEPARTMENT

    Round 1 : Knowing market standings – Rank 1

    Round 2 : Took loan- Rank 3

    Round 3 : Launched new Product – Rank 4

    Round 4 : Increased Company owned showrooms and Speciality stores – Rank 3

    Round 5 : Less investment in R&D - Rank 2


    RESEARCH DEPARTMENT
    RESEARCH DEPARTMENT
    Gross Margin
    70

    60
    61.4
    59 57.8
    50 54.1
    52.4
    50.4

    40
    Gross Margin

    30

    20

    10

    0
    1 2 3 4 5 6

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