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INTRODUCTION
To put it briefly, manga is the Japanese word for comics published in Japan. The
word itself is comprised of two characters: man 漫 meaning “whimsical”
and ga 画 meaning “pictures.”
Romance, slice of life, fantasy, horror, action, adventure, etc. Manga fans and librarians know these as
genres, but in the manga industry things are a bit different. All of the “genres” listed above would be
considered as sub-genres in the world of manga because the genres of manga are targeted demographics.
There are four main genres that you will see in manga: Shōjo, Shōnen, Josei, Seinen.
These targeted demographics are meant to be descriptive not prescriptive, meaning that although they may
have a desired audience it does not meant that only members of that audience should or can read from that
genre. These genres refer to specific audiences and are related to how manga is marketed in Japan.
Splitting manga into these categories is a method of directly “dividing and conquering” the market along
traditionally accepted gender identities and age groups. Shōnen stories feature male protagonists and tell
“male” stories therefore boys buy shōnen manga. However, manga is for everyone and one should not
become too focused on the names of categories because it an economic strategy not a guideline to follow.
The 5 Types of Manga
SEINEN - Just like shonen manga, seinen manga features action and violence, but
with a more serious or darker tone, as well as adult content such as sexual situations,
graphic violence, or foul language. If a series does not fit into any other category such
as Shonen or Shojo, then it will be put under seinen.
PURPOSE
You can find new manga through publishers in the United States and
you can even read a a sample of some of the chapters before they are
released in the tankōbon volumes. Publishers will list all of their
releases in the United States on their websites and sort them by sub-
genre so you can find something perfect for you. Some popular
publishers in the United States are VIZ Media, Tokyopop, Dark
Horse Manga, Kodansha USA, Seven Seas Entertainment and Yen
Press.
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