CREATING THE ORGANIZATION CULTURE

 As the company grows and becomes successful,

it usually develops a culture that distinguishes it
from other companies and that is one of the
reasons for its success.
 What the company does ( its strategy)
 How the company does it ( its culture)
CREATING THE ORGANIZATION CULTURE
 Step 1- Formulate Strategic Values
 Step 2- Develop Cultural Values
 Step 3- Create Vision
 Step 4- Initiate Implementation Strategies
 Step 5- Reinforce Cultural Behaviors
ESTABLISH VALUES
 Strategic Values- basic beliefs about an
organization’s environment that shapes its
strategy.
 Cultural Values- values employees need to have
and to act on for the organization to carry out its
strategic values.