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Table 4.

1: Demand Computation

Target Average Number of


Projected Projected Market Frequency Order per Projected
Year household Share (10%) of Customer Demand
Purchase
2023 5,104 510
2024 5,240 524
2025 5,380 538

Table 4.2: Frequency of Purchase (Fop) Computation

Choices No. of Weight FOP (Annually


Purchase in 360 Days)
(%)
Once a week
Twice a week
Thrice a month
Once a month

Table 4.3: Supply Computation

Competitor computation Total

Mesaoy

J4

Boy and Marie

Total
Table 4.4: Projected Supply

Year Total Projected Supply

2023

2024

2025

Table 4.5: Demand and Supply Analysis showing Gap

Projected Year Demand (2) Supply (3) D-S Gap (4) Percent
Unserved (5)

2023

2024

2025

Table 4.6: Market Share Computation

Year Wanderice Total Sales of Total Market


Proposed Sales in Unit competitors share (%)

2023

2024

2025
Table 4.12: Wanderice Sales Forecast

Qty.
SALES Price per Monthly Sales 2023 2024 2025
Month
Well milled rice
160 45 44 1,980.00 23,760.00 26,136.00 28,749.6

Total

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